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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 435
  1. Social Media Overview - How Influencers are Impacting the Market - Brazil - November 2019

    • Consumer Report
    • December 2019
    • Brazil

    “As the access to the internet and the usage of social media grow, the audience has become more diverse, generating migrations between social networks and challenging brands and companies to be more assertive when identifying which content, network and subject appeal to their ...

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  2. The Beauty Consumer - Guiding the Industry through Their Behavior and Attitudes - Brazil - November 2019

    • Consumer Report
    • November 2019
    • Brazil

    “Brazilians don’t spend too much time on their daily beauty routine. More than a third of men spend less than five minutes a day, while a third of women spend 5-14 minutes. The market needs to overcome some challenges in order to bring innovations to consumers. Products with ...

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  3. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  4. Alcoholic Drinks Consumption Habits - In Home and On Premise - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “As consumers drink alcoholic beverages less often due to their financial instability and health concerns, the category needs to offer more competitive products, either by focusing on price and promotions or delivering products with higher added value that bring innovations in ...

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  5. Healthy Eating Trends - What Products and Ingredients are Catching Consumers' Attention - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “In addition to physical wellbeing, consumers buy healthy food and drinks in order to have the benefits of mental/emotional wellbeing and healthy aging. Brands and companies need to develop products that meet these demands, making them more democratic, since Brazilians from all ...

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  6. Hábitos de Consumo de Bebidas Alcoólicas - Consumo em Casa e no Foodservice - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Diante de um cenário em que os consumidores, preocupados com a situação financeira e com a saúde, demonstram tendências na diminuição de consumo de bebidas alcoólicas, a categoria precisa oferecer produtos mais competitivos, seja focando em preços e promoções ou entregando ...

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  7. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

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  8. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

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  9. Non-alcoholic Drinks Consumption Habits - In Home and On Premise - Brazil - August 2019

    • Consumer Report
    • August 2019
    • Brazil

    “Several categories of non-alcoholic drinks have faced a drop in consumption by Brazilians, but at the same time, drinks that naturally deliver functional benefits have gained space, such as non-alcoholic fermented drinks and coffee. Adding functional benefits to non-alcoholic ...

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  10. Tendências em Alimentação Saudável - Quais Produtos e Ingredientes Estão Chamando a Atenção do Consumidor - Brasil - Agosto 2019

    • Consumer Report
    • August 2019
    • Brazil

    “Para além do bem-estar físico, a saúde mental e emocional e o envelhecimento saudável também já são grandes motivações para a compra de alimentos e bebidas saudáveis. As marcas precisam ampliar a oferta de produtos que tragam benefícios para esses fins, tornando-os mais ...

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No. of reports 1 of 435