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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Online Gaming - China - September 2019

    “With the dominance of smartphones and mobile gaming, easy-to-play games are the prevailing trend in the mass market and are primed for further penetration in lower tier cities and new internet users. PC gaming, on the other hand, attracts more sophisticated gamers, meaning developing games that ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  2. E-sports - China - September 2019

    “The flourishing of e-sports games and live game streaming has been accompanied by a rapid growth in the fan base and now game lovers want an all-round experience of this new emerging hobby. E-sports stadiums and amateur e-sports tournaments are top trends driving the market. E-sports fans and the ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  3. Marketing to Outdoor Lovers - China - September 2019

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make choices. It is essential ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  4. Marketing to Subcultures - China - May 2019

    “Subculture lovers devote a lot of time to their hobbies. They are willing to share their interests and be more engaged in activities related to their interests. Brands would do well to integrate online and offline resources and increase interaction with consumers in real life. Meanwhile, ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2019
    China
  5. Western-style Fast Food - China - April 2019

    “Consumers are concerned that having high-calorie and greasy Western-style fast food very often could cause health issues. Western-style fast food businesses could start to introduce healthy drinks, such as probiotic drinks, NFC drinks and infusion teas to mitigate the problems. Besides healthy ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    April 2019
    China
  6. Mobile Gaming - China - October 2018

    “More and more gamers are playing on mobile devices while the average playing time has increased slightly compared to last year. Consumers have more motivations to make in-game purchases than before and they tend to try variety of games. Therefore, increasing players’ retention rate and ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2018
    China
  7. Leisure Time - China - August 2018

    “Consumers nowadays pay attention to personal feelings and try to strike a work-life balance. They place emphasis on sensory and immersive experiences and explore multiple meanings through leisure products and services. Brands should provide opportunities for consumers to express their ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2018
    China
  8. Live Streaming - China - June 2018

    “Consumers are eager to learn about new things via livestreaming shows. The content is the key. Livestreaming shows should be a way for brands to be real to consumers, and also to impress by offering something new.”

    – Mintel Analyst

    This report examines the following issues:

    • In search of high-quality ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    June 2018
    China
  9. Attitudes towards Fitness - China - May 2018

    “Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2018
    China
  10. Sports Participation - China - May 2018

    “The fast-growing sports participation market brings opportunities for not only the sports industry but also brands in other categories. Launching more varieties of sports activities and making sport more fun will attract a larger participant base, and sports data created by participants could ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2018
    China
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