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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 62
  1. Video Games and Consoles - UK - September 2017

    • Consumer Report
    • September 2017
    • UK

    “The launch of the Nintendo Switch is reinvigorating a video game market that is declining as it enters the fourth year of the current console generation. Developers are adopting post-purchase micro-transactions as a revenue stream, making player retention a more important ...

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  2. Leisure Centres and Swimming Pools - UK - September 2017

    • Consumer Report
    • September 2017
    • UK

    “With more public leisure centres and swimming pools being run out-of-house by external companies, the standard of these facilities may improve. All the signs are there for increased usage; both consumers and the Government appear to be placing greater focus on leading active ...

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  3. Marketing to Sports Fans - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts ...

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  4. The Leisure Outlook - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. ...

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  5. Digital Advertising - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and ...

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  6. Burger and Chicken Restaurants - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Parents are vital to burger and chicken restaurants as the population of 0-14 year-olds grows. Brands are focusing on non-core items to boost snacking occasions, while diners want to see less sugar, fat and salt in burger and chicken meals. Yet the sector is experiencing the ...

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  7. Music Concerts and Festivals - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Technology is helping to increase spend while at events and cashless payment in the form of wristbands is likely to become fully available. Consumers are seeking out more experiences than material possessions which is benefitting the music festival and concert market.”
    – Helen ...

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  8. Sports Betting - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “The sports betting market, now dominated by online activity, is looking for mobile users to extend their staking habits beyond the home and for social media to finally come of age as a platform for play.”

    –    David Walmsley, Senior Leisure Analyst

    This report will look at the ...

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  9. Consumers and the Economic Outlook: Quarterly Update - UK - July 2017

    • Consumer Report
    • July 2017
    • UK

    "The snap election clearly unsettled consumers. All three of our measures of sentiment fell between April and May. And the inconclusive result means that there was no immediate bounce in confidence post-election. Instead, our data shows that people were even more concerned ...

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  10. Eating Out: The Decision Making Process - UK - July 2017

    • Consumer Report
    • July 2017
    • UK

    “Special-occasion diners value quality of food more than offers while older diners expect low-priced items. Restaurants are moving away from formal and into homely interior designs to create third spaces for diners to feel at home. Fast food outlets may be attracting diners to ...

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No. of reports 21 of 62