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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Sports Fans - US - November 2019

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, sponsorships and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. DIY Home Improvement Retailing - US - November 2019

    "The DIY (do-it-yourself) home renovation sector is big business, set to garner $357 billion in 2019. Growth is predicted through 2024, but the pace of this growth will decelerate this year and next before picking up again. Prospects for continued development look good as Millennials (and some of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  3. Coffee Shops - UK - November 2019

    “As coffee is now an expected product in foodservice outlets, eateries with accessibly priced hot drinks, alongside a strong food offering, have an advantage over specialist coffee shops. Reviewing price strategies are an obvious starting point for coffee shops to fight back, as people are now ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    November 2019
    UK
  4. Active Outdoor Enthusiasts - US - November 2019

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important groups to break ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  5. Gifting - Canada - November 2019

    "Gifting is changing and the reasons for doing so now run much broader than just traditional occasions. Gifting now includes more ‘mundane’ situations like going to someone’s house for dinner and treating oneself in both good times and bad. Preferences for the types of gifts given and desired are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    Canada
  6. Sports Participation - UK - October 2019

    “The sports participation market is struggling to expand its player pool but has new potential to grow through a shift in policy and promotional focus from activity for fitness to activity for health.”
    – David Walmsley, Senior Leisure Analyst

    This Report will cover the following areas:

    • Fighting ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    October 2019
    UK
  7. Seasonal Shopping (Spring/Summer) - UK - October 2019

    “Despite tough comparative figures, consumer spending on the spring/summer events continued to increase in 2019 driven largely by gift purchases for Easter, Mother’s and Father’s Day. The need for more personalised gifts continues to drive the gifting market for the spring/summer events and ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    October 2019
    UK
  8. Pizza and Italian Restaurants - UK - October 2019

    “The rising costs of operating sit-down venues will be unsustainable for some pizza and Italian restaurants in the long run. Instead of adding more restaurant sites, operators will focus on two areas: enhancing the dining experiences at their flagship stores and expanding their delivery catchment ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    October 2019
    UK
  9. Visitor Attractions - UK - October 2019

    “The UK visitor attractions sector continues to benefit from continuing ‘staycation’ habits, the draw of creative attractions and investment in technology. Forming partnerships with travel operators and enhancing the visitor experience will help the sector to continue its momentum amidst ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    October 2019
    UK
  10. Cooking in America - US - October 2019

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking space. However, this ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
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