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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 909
  1. Leisure Review - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “Consumers are seeking experiences more than ever so activities that provide this in a unique, immersive and active way are likely to be popular. Activities needn’t be highly technological or obscure but rather bring people together and allow them to reconnect in an ...

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  2. Free-from Foods - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “The free-from category’s strong sales growth in recent years now stands vulnerable to the squeeze on household incomes, as 47% of free-from buyers spend less on these products when money is tight. However, opportunities remain for premium and ‘shortcut' products to do well as ...

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  3. The Leisure Outlook - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “Changes in leisure activity participation and spending indicate that consumers are choosing quality over quantity when it comes to drinking and dining out. Increased voucher usage also reflects that Brits are keen to keep up their leisure habits but seeking ways to make this ...

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  4. Dining Out in 2018 - US - December 2017

    • Consumer Report
    • December 2017
    • US

    "Restaurant sales are predicted to grow; however, on a more micro-level restaurants are struggling to maintain relevancy, with consumers faced with a variety of options to choose from when dining out. Chain and independent restaurants each play a vital role in meeting consumer ...

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  5. Marketing to Young Parents - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and ...

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  6. Fish and Shellfish - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “A combination of rising prices and the outlook for a sustained squeeze on real incomes spells troublesome times for the fish and shellfish market. This is set to entrench and exacerbate the impact of these products’ relatively high expense in limiting usage. However, it is not ...

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  7. Retail Drivers - Brazil - December 2017

    • Consumer Report
    • December 2017
    • Brazil

    “Low price is a major influencing factor among Brazilian consumers, but retailers can explore other ways to appeal to them. Shopping centers and stores capable of creating a pleasant experience, with high-quality customer service and comfortable environment, have great ...

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  8. Consumer Attitudes towards Retail Credit - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “Consumer credit has been rising fast to finance recent retail sales growth. But consumer confidence is falling and incomes are under pressure. We think that consumers will start to cut back and pay down some of their debt. So all credit will fall, not just retail credit. We ...

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  9. Sauces and Marinades - Canada - December 2017

    • Consumer Report
    • December 2017
    • Canada

    As Canada’s demographic landscape evolves, consumers’ expectations of their food is evolving with it. Sauces and marinades are a large part of this evolution due to the category’s impact in providing new and different flavours in a convenient fashion. As a result, companies ...

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  10. Wearable Technology - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “Smartwatches and fitness trackers in particular are becoming increasingly advanced, and the value of these devices is becoming clearer to consumers. Technology for managing health and wellbeing will continue to appeal, whilst functionality such as cellular connectivity will ...

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No. of reports 1 of 909