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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Streaming Media - Ireland - September 2018

    “The value of the media streaming market continues to grow in Ireland, as consumers increasingly prefer to access content via streaming services compared to traditional means. Some consumers, however, would be willing to accept advertising on paid streaming services in return for a discount on ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2018
    Ireland
  2. Attitudes to Advertising - Ireland - August 2018

    “There remains a high level of advertising avoidance as Irish consumers continue to fast forward through TV adverts when using catch-up and on-demand services, and change channels and browser tabs when adverts start. However, as consumers show a strong preference for advertising that informs them ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    August 2018
    Ireland
  3. £1,095.00 (Excl.Tax)
    Consumer Report
    January 2017
    Ireland
  4. TV Viewing Habits - Ireland - September 2016

    “Despite traditional TV viewing habits remaining strong, TV viewing has become more fragmented. Broadcasters will need to embrace multi-device viewers and develop viewing profiles of consumers who are accessing content in different ways. This will help broadcasters to attract viewers by delivering ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2016
    Ireland
  5. Social Networking - Ireland - May 2014

        “With Irish consumers becoming increasingly annoyed with advertising on social networking sites, these platforms could consider introducing a subscription-based advertising-free service akin to Spotify Premium. Such a service would appeal to consumers as it could enhance their site experience ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    May 2014
    Ireland