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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Young Families - Ireland - December 2012

    The dynamics of family households within Ireland have changed with a rise in mothers in employment and a trend for smaller families. The increase in mothers working has resulted in changing gender roles, with men becoming more involved within the home. As the dynamics of Irish families continue to ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2012
    Ireland
  2. Alcohol Retailing - Ireland - December 2012

    The alcohol retailing industry in Ireland is currently faced with many challenges, such as a fragile economy, the binge drinking culture and its associated health and societal costs. Indeed, the debate surrounding these issues has resulted in a raft of legislative measures to tackle the ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2012
    Ireland
  3. Personal Loans - Ireland - November 2012

    As with other facets of the finance market, the personal loan market in Ireland was hugely disrupted by the 2008 financial crisis and subsequent economic downturn. Aside from the sharp decline in the number of suppliers, lending criteria were severely tightened as lenders sought to protect ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2012
    Ireland
  4. Ready Meals - Ireland - November 2012

    The ready meals category within Ireland is experiencing growth led by the popularity of ready-to-cook products and increasing product development within chilled ready meals. However, the category still suffers from an unhealthy image and as Irish consumers become increasingly concerned about their ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2012
    Ireland
  5. SME Banking (Business Banking) - Ireland - November 2012

    Small to medium sized enterprises (SMEs) continue to play a key role in the NI and RoI economies, with SMEs in NI accounting for almost 99.9% of all businesses, while in RoI some 99.7% of businesses.

    In 2012 and moving forward, one of the key concerns facing Irish SMEs is access to credit, with the ...

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    £827.00 (Excl.Tax)
    Consumer Report
    November 2012
    Ireland
  6. Snack Foods and Confectionery - Ireland - October 2012

    The advertising of snack foods and confectionery is a key issue that engenders plenty of lively debate in Ireland, particularly where children are concerned. Critics of such advertising, such as the Irish Heart Foundation and Royal College of Paediatrics and Child Health, have called for a ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2012
    Ireland
  7. Sightseeing - Ireland - October 2012

    A key component of many visits to Ireland, sightseeing is a growth segment with the NI and RoI tourism industry. A strong offering of historic visitor attractions and natural beauty are the main draws for Irish visitors.

    Moving forward, Ireland faces strong competition from numerous overseas ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2012
    Ireland
  8. Grocery Retailing - Ireland - October 2012

    The grocery market within Ireland is increasingly being dominated by UK food multiples and European food discounters. In addition to this, changes to the planning guidelines regarding the cap on the size of supermarkets within RoI have increased, putting even more pressure on convenience and ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2012
    Ireland
  9. Online and Mobile Banking - Ireland - September 2012

    Although online banking is now the most frequently used retail banking channel by Irish consumers (though not the most widely used, a position that branches still hold), other personal finance-related technological initiatives have not yet captured consumers' imagination or enthusiasm to anything ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2012
    Ireland
  10. Social Networking - Ireland - September 2012

    Online social networking has become ever more integrated into the daily lives of Irish consumers, with this trend showing no signs of abating. Irish consumers are now conducting more of their social lives through online social networks.

    Smartphones and mobile devices also represent a growth ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2012
    Ireland
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