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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Outdoor Activities - Ireland - July 2019

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier lifestyles, reconnect with ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    July 2019
    Ireland
  2. Forecourt & Convenience Retailing - Ireland - June 2019

    “Convenience stores remain key destinations for top-up shopping among Irish consumers in 2019, with a strong contingent of consumers (particularly in younger age groups) noting their interest in the expansion of the own-brand offering among forecourt and convenience retailers.”
    – Brian O’Connor, ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    June 2019
    Ireland
  3. Mobile Phones - Ireland - June 2019

    “Data allowance is the most important factor when choosing a phone plan. This reflects the significant increase in mobile data usage in recent years as use of data heavy streaming services on mobile devices grows. Mobile operators could therefore offer greater flexibility within their contracts to ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    Ireland
  4. Beer & Cider - Ireland - June 2019

    “The beer market in Ireland is robust with 2019 getting off to a strong start in terms of sales, this is despite concerns over consumer confidence. Craft beer witnessed another year of exceptional growth in 2018, however we could see this dip as the consumer desire to lead a healthier lifestyle ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    June 2019
    Ireland
  5. Car Insurance - Ireland - May 2019

    "Despite reductions in premiums, the cost of car insurance both for NI and RoI motorists remains high by historical standards. As a result, consumers have a heightened focus on doing whatever they can to get the cheapest possible premium. This may herald a period of more sensitive price-awareness ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    May 2019
    Ireland
  6. Social Networking - Ireland - May 2019

    “Consumers remain concerned about the level of negative behaviour and harmful content on social networking sites. As such, significant investment continues to be required on fact-checking services and improved detection, reporting and removal of suspicious content on social networks to improve ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    May 2019
    Ireland
  7. Cheese - Ireland - May 2019

    “Cheese remains a staple in Irish households with value sales in IoI set for growth in 2019, however, Brexit casts an uncertainty for long-term growth, particularly as both the UK and Ireland rely heavily on each other for cheese trading. Diversifying from cheddar could create future growth ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    May 2019
    Ireland
  8. The Night In - Ireland - April 2019

    “Watching TV – both live and streamed are key night-in activities among Irish consumers in 2019, and with consumers seeking to cut back on out-of-home leisure spending, this might see increased usage of TV, gaming and other in-home activities moving forward.”
    – Brian O’Connor, Senior Consumer Analyst

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    £1,095.00 (Excl.Tax)
    Consumer Report
    April 2019
    Ireland
  9. Bread & Baked Goods - Ireland - April 2019

    “Bread remains a staple in most Irish homes and as such, sales have remained positive despite the lingering popularity of low-carb diets. Although sugar consumption remains a concern, baked goods are somewhat exempt from this given the nature of the indulgence category and therefore offer an ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    April 2019
    Ireland
  10. Automotive Retailing - Ireland - April 2019

    “Growing negativity around diesel vehicles will see manufacturers produce fewer diesel cars in the coming years and more alternative-fuelled vehicles as eco-conscious consumers increasingly switch to cleaner-fuelled cars to reduce their carbon footprint and play their part in tackling issues such ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    April 2019
    Ireland
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