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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Pay TV and Bundled Communication Services - US - September 2019

    "The pay TV and bundled communications industry in the US is in the midst of dynamic changes due to fundamental shifts in consumer entertainment behaviors. In addition to pay TV, household entertainment can include gaming, internet browsing and video streaming services. As such, consumer ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  2. Marketing to Moms - US - September 2019

    "Moms are responsible for most household and childcare duties, meaning that they are the key decision makers when it comes to what their families eat, wear, and watch. However, this also means moms are being pulled in a million different directions and may not have the time or the inclination to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  3. Marketing to Black Moms - US - September 2019

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward herself in the future. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  4. Flavor Innovation on the Menu - US - September 2019

    "Demand for flavor innovation on the menu is already high, and it’s poised for continued future growth alongside the population growth of the most Adventurous Eaters: young and Hispanic consumers. Millennials in particular are hungry for less-common flavors and ingredients on the menu, spanning ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  5. Vitamins and Minerals - US - September 2019

    "The vitamins and minerals market remains steady, with the majority of adults currently taking at least one vitamin or mineral. While younger consumers are driving demand for innovation and personalization, traditional formats and formulations continue to be important to overall market strength. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  6. Marketing to Hispanic Moms - US - September 2019

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means their influence will be ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  7. Restaurant Breakfast and Brunch Trends - US - September 2019

    "Restaurant breakfast and brunch visitation is on the decline, driven by the proliferation of premium breakfast retail options coupled with consumers’ lowered perceptions of breakfast as an important meal occasion. Operators should concentrate on expanding coffee beverages and nontraditional ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  8. Organizing the Home - US - September 2019

    "Perhaps a ramification of overconsumption in America is a new obsession with streamlining and “detoxing” every aspect of life, including the home, creating ample opportunities for the home storage and organization industry. Organizing the home is no longer a seasonal activity and retailers have a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  9. Luxury Beauty Consumer - US - September 2019

    "Luxury beauty brands find acceptance among most women, with broad use across demographic lines. While luxury often roots itself in iconic brand identities, the luxury beauty consumer continues to evolve. This necessitates that makers and marketers align with more modern perceptions of luxury, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  10. Men's Personal Care - US - September 2019

    "The men’s personal care market, currently valued at more than $4.4 billion in annual sales, has been growing steadily since 2014. This growth is largely driven by men’s interest in personal hygiene essentials such as shampoos and deodorants. As traditional gender norms continue to shift, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
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