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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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7 Item(s)
  1. Dishwashing Products - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “Key to keeping the dishwashing products category on a growth track is keeping consumers focused on added benefits and new features rather than price comparisons. A steady stream of new products promising superior performance and a pleasant dishwashing experience will help to ...

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  2. Residential Flooring - US - April 2013

    • Consumer Report
    • April 2013
    • US

    “The pace of home sales and home renovations started to quicken in 2012, giving the residential flooring market a much-needed boost. Now it’s up to flooring manufacturers and retailers to maintain the momentum with marketing programs that emphasize both the practical and ...

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  3. Hispanics and DIY Home Improvement - US - April 2013

    • Consumer Report
    • April 2013
    • US

    “Strong predisposition toward store and brand loyalty and partiality for shopping with family differentiate Hispanic home improvement DIYers. Likewise, family size is a major consideration, as these households may have special repair and upgrade needs for the home. The large, ...

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  4. Toilet Cleaning and Bleach - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “While new product launches might help to draw attention to the toilet cleaner segment in the short term, new items alone may not be enough to generate long-term growth. The bigger win for marketers and retailers may lie in helping consumers get more out of the products that ...

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  5. Household Paper Products - US - February 2013

    • Consumer Report
    • February 2013
    • US

    “Continued improvements in product quality and leading manufacturers’ efforts to shift to more sustainable sources of paper pulp have the potential to change the size and shape of the household paper market. Stronger products that allow consumers to do more with fewer sheets ...

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  6. Bed and Bath Linens - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “The bed and bath linens market was strongly impacted by the recession as consumers cut back on spending in discretionary household categories and traded down to less expensive items. However, the market has since recovered and growth has resumed, as consumers need these items ...

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  7. Baby Boomers' Leisure Trends - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name ...

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7 Item(s)