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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 219
  1. Small Kitchen Appliances - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Bolstered by gains within the small cooking appliance segment, the overall market reached $6.5 billion in 2018, a 2.2% increase from 2017. High penetration and long purchase cycles challenge the category from experiencing significant sales growth, as market sales rely largely ...

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  2. Paint and Wallcoverings - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "An improved economy coupled with genuine interest in décor is benefitting the paint and wallcoverings market, which is viewed as a feasible way to refresh and update the look and feel of a room. As the emerging generation of new DIYers engages in wall projects that allow them ...

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  3. Household Surface Cleaners - US - October 2018

    • Consumer Report
    • October 2018
    • US

    "The household surface cleaning market is characterized by slow growth and low innovation, but there is reason for optimism. Brands are beginning to trial new formulas and formats that will enhance convenience, health, safety and the consumer experience. The market needs to ...

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  4. Water Filtration - US - October 2018

    • Consumer Report
    • October 2018
    • US

    "Despite widespread media coverage of lead and other contaminants found in tap water, the water filtration market experienced a decline of 0.2% from 2017, reaching $827 million in estimated 2018 retail sales. Market struggles can be attributed to higher ownership of dispensers ...

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  5. Home Improvement and Maintenance - US - October 2018

    • Consumer Report
    • October 2018
    • US

    "The home improvement and maintenance market benefits from a healthy economy and genuine interest in improving the home. As more consumers engage in discretionary projects to create a home that looks and feel like their own and works more efficiently, retailers will have a ...

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  6. Pest Control and Repellents - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "The pest control market has slowed. While there are heightened concerns about insect-borne diseases, the market is maturing. Consumers are trading down to private label products, while more depend on professional services, which have moderated growth of the consumer product ...

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  7. Home Laundry Products - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "The home laundry products market is estimated to grow. While detergent dominates the market, the wide array of features and innovations offered in the laundry care segment largely contributed to category growth. Offering products that effectively, yet safely, clean all fabric ...

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  8. Hispanics and Cleaning the House - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "At not quite $2 billion, Hispanics’ expenditures on household cleaning products have contracted slightly since 2013. Hispanic women continue to take the lead, while Hispanic men play a supporting role. Cleaning the house can be hard work, but there are clear attitudinal ...

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  9. Black Consumers and Cleaning the House - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "A clean house is a healthy house, and many Black consumers take pride in regularly cleaning their home to maintain order and create a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ ...

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  10. Grilling and Barbecuing - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Most adults are grill owners; a substantial 79% of adults currently own a grill and 32% plan to buy a grill in the next year. Flavor is a top motivator to grill, followed by convenience, enjoyment while entertaining, and relaxation. Since 2013, the market has been driven by an ...

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No. of reports 21 of 219