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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 31 of 220
  1. Grilling and Barbecuing - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Most adults are grill owners; a substantial 79% of adults currently own a grill and 32% plan to buy a grill in the next year. Flavor is a top motivator to grill, followed by convenience, enjoyment while entertaining, and relaxation. Since 2013, the market has been driven by an ...

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  2. Patio and Backyard Living - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep ...

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  3. Cleaning the House - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "Most adults get involved in housecleaning on some level due to the functional need to clean. However, changes in household trends, such as the rise in pet ownership and decline of households with children, can impact how consumers clean their home. Although traditional gender ...

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  4. Cookware - US - May 2018

    • Consumer Report
    • May 2018
    • US

    The cookware market experienced declining sales from 2016-17 in part due to competitive pressure from the growing small kitchen appliances category, lessening the need for cookware items. High penetration and long purchase cycles also challenge category growth, as market sales ...

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  5. Online Shopping - US - May 2018

    • Consumer Report
    • May 2018
    • US

    "While purchases made online comprise a small portion of total retail sales, e-commerce continues to grow at staggering rates with no end in sight. Even many retailers that are struggling overall report their e-commerce business as a bright spot. Consumers value the convenience ...

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  6. Residential Flooring - US - April 2018

    • Consumer Report
    • April 2018
    • US

    "The residential flooring market has grown thanks to a strong housing market and product innovations in function and design. Challenges are greatest for carpeting, which faces stiff competition from innovative, easy to maintain hard surfaces. While growth opportunities lie with ...

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  7. Outdoor Power Equipment - US - March 2018

    • Consumer Report
    • March 2018
    • US

    "Despite outdoor power equipment being a large and costly purchase, adults are more likely to own equipment than rent. In addition, the time-saving benefits from hiring a professional service may create challenges for the market. Future growth may hinge on consumer interest in ...

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  8. Air Care - US - February 2018

    • Consumer Report
    • February 2018
    • US

    Sales in the air care industry remain nearly flat from 2016-17, contracting 0.3% to reach just more than $6 billion. While the need to eliminate temporary smells and create a pleasant ambiance drive demand, competition from other industries, disengagement with the category, and ...

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  9. Major Household Appliances - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "The multibillion-dollar major household appliance market reached $38.2 billion in 2017, and is forecast to keep growing at a steady pace through 2022. While current growth has mainly stemmed from an overall positive economy and housing market, as well as continued category ...

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  10. Air Treatment - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "Household penetration of air treatment devices has experienced minimal fluctuation over recent years, showing signs of a stable market. There are some non-owners of these products who report interest in owning, however a larger percentage of non-owners are not interested, ...

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No. of reports 31 of 220