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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 41 of 220
  1. Household Paper Products - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "The US household paper market has shown only modest growth since 2012, due to limited usage among younger generations of discretionary products, more premium private label offerings, and challenges in differentiation in a highly functional category. Expanding appeal to ...

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  2. Household Surface Cleaners - US - December 2017

    • Consumer Report
    • December 2017
    • US

    "The household surface cleaner market experienced slow growth from 2012-17 and is expected to see sluggish growth through 2022 due to the maturity of the market. While the category encompasses six segments and several sub-segments, most of its market sales comes from only three ...

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  3. Mass Merchandisers - US - December 2017

    • Consumer Report
    • December 2017
    • US

    Nearly all consumers shop mass merchandisers and growth is expected to continue, but loyalty is generally low among mass shoppers, even among some of those who shop the channel the most frequently. As pressure increases from competition outside the channel, mass merchandisers ...

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  4. Small Kitchen Appliances - US - December 2017

    • Consumer Report
    • December 2017
    • US

    "The small kitchen appliance market has grown from the year prior. Fluctuating sales within the beverage making appliance segment tempered market growth, though there are opportunities to accelerate the market. Leveraging media channels to showcase the newest models or features ...

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  5. Pest Control and Repellents - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "The pest control products and services market continues to experience steady growth, reaching $10.6 billion in 2017, a 4% increase from the year prior. Warming weather trends have stimulated pest activity, driving up the need for pest products to help maintain a pest-free ...

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  6. Vacuum Cleaners - US - October 2017

    • Consumer Report
    • October 2017
    • US

    "Vacuum cleaners are a household staple, with most of consumers currently owning one and many planning to make a purchase within the next year. High penetration and long purchase cycles can challenge growth, but innovations that answer the need for convenience can encourage ...

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  7. Hispanics and Shopping for Groceries - US - October 2017

    • Consumer Report
    • October 2017
    • US

    "In an increasingly competitive landscape, value-oriented Hispanics shop at a variety of store types in any given week. As each grocery retailer defends its turf, the challenge is to keep shoppers in the store longer and make them notice categories they typically associate with ...

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  8. Water Filtration - US - October 2017

    • Consumer Report
    • October 2017
    • US

    Despite consumer interest in healthy living and concerns about water quality, the water filtration category declined 3% from the year prior, reaching estimated sales of $785 million in 2017.

    While niche, there may be opportunities to stimulate the market. Brands may be able to ...

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  9. DIY Home Improvement & Maintenance - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "Participation in DIY (do-it-yourself) projects in the past year has been moderate as home improvement retailers engage consumers and more DIYers rely on technology to help them plan a project. The category is still plagued, however, by an overall lack of experience in DIY ...

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  10. Home Laundry Products - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one ...

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No. of reports 41 of 220