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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 22
  1. Household Surface Cleaners - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “While an economizing mindset sets the tone for much of the category, surface cleaner purchasers are motivated by more than just price. Surface cleaners that facilitate quick and easy cleanups continue to gain in popularity as do products offering fresh approaches to tough ...

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  2. Hispanics and Household Products - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience ...

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  3. Air Treatment - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The size of the air treatment appliance market can fluctuate from year to year based on the weather, the economy, or other external factors. In spite of post-recession gains, however, overall category sales have yet to reach their 2007 level. In order to sustain faster growth, ...

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  4. Water Filtration - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The water filtration market can expect to see growth in the next few years due to the cost, health, and environmental benefits that consumers associate with this market. However, the market faces strong competition from bottled water and tap water. Water filtration companies ...

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  5. Private Label Trends in Household Cleaning Products - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The deepening of the 2007-09 recession helped drive strong increases in private label market share in nearly every household product category and segment. However, while consumers remain as budget conscious as ever in a tepid economic recovery, household product store brands ...

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  6. Pest Control Products and Services - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “Pest control companies and brands can expect to see growth in the next few years as this category of products and services is viewed as a necessary expenditure. However, the market is highly saturated and new product innovation is challenging. Pest control products and ...

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  7. Home Laundry Product Market - US - September 2012

    • Consumer Report
    • September 2012
    • US

    An economizing mindset continues to weigh heavily on the home laundry market, resulting in a 3% sales decline between 2007 and 2012. In spite of the downward sales trend, consumer interest and engagement remains strong in the $9 billion category. Considerable opportunities ...

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  8. US Air Freshener Market - September 2012

    • Consumer Report
    • September 2012
    • US

    Air freshener sales have been declining over the last few years as a result of macroeconomic conditions that have caused consumers to cut back on their spending, particularly on products such as air fresheners, which are a more discretionary purchase. However, some air ...

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  9. Furniture Retailing - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Total retail sales of furniture reached $67.5 billion in 2011 and are expected to reach $68.8 billion in 2012. The furniture market saw sales decline in 2008-10 as a result of the recession yet is expected to rebound in the near future, growing by 22% between 2012 and 2017.

    This ...

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  10. Candles - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Candle sales have been declining over the last few years as a result of macroeconomic conditions that have caused consumers to scrutinize how they spend their dollars and take steps to minimize their spending of discretionary income. However, some candle brands in the FDMx ...

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No. of reports 1 of 22