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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 26
  1. Small Kitchen Appliances - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Small kitchen appliances must, first and foremost, make food and beverage preparation faster and easier. However, once this core task is met, a host of other motivations and qualities may drive and shape SKA purchasing. How, where, and why different consumers ultimately select ...

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  2. Household Surface Cleaners - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “While consumers are as time-pressed as ever, housecleaning remains a priority, a task that can provide a sense of accomplishment or play an important role in protecting a family’s heath.”
    – John Owen, Senior Household Analyst

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  3. Water Filtration - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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  4. Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “While economic factors are lifting the category, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. Younger adults may see a new cooking appliance as an opportunity to explore new cuisines.” – John Owen, Senior ...

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  5. Household Cleaning Equipment - US - September 2014

    • Consumer Report
    • September 2014
    • US

    "While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that ...

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  6. Pest Control and Repellents - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “Pest control sales are expected to grow steadily in the next few years. However, market players can accelerate category growth by increasing consumers’ use of insect repellents, addressing concerns over chemical content, and by encouraging consumers to be more proactive in how ...

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  7. Home Laundry Products - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “While overall sales of home laundry products remain weak, opportunities exist in all segments for brands that that tap into the emotional importance that consumers place on getting the job done right.”
    – John Owen, Senior Household Analyst

    This report looks at the following ...

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  8. Air Care - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “Though air care products enjoy a relatively high incidence of use, category sales have fluctuated in recent years and were flat during 2013-14. Consumers approach shopping the category with a cost-savings mindset and this has kept growth tempered. Continued integration of ...

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  9. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  10. Washers and Dryers - US - July 2014

    • Consumer Report
    • July 2014
    • US

    “Bolstered by continued modest improvement in the economy and a strengthening housing market, sales of washers and dryers have turned in solid sales performance since the end of the recession, rising to an estimated $13.1 billion in 2014.”
    - John Owen, Senior Household Analyst

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No. of reports 1 of 26