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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 23
  1. Household Cleaning Equipment - US - December 2016

    • Consumer Report
    • December 2016
    • US

    "Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift ...

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  2. Small Kitchen Appliances - US - December 2016

    • Consumer Report
    • December 2016
    • US

    "After years of stable gains, small kitchen appliance sales remained relatively flat due in part to the struggling beverage making appliance segment. Going forward, product innovations that focus on design and function, as well as a stabilizing beverage maker segment, may help ...

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  3. Water Filtration - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "Despite more than half of adults owning either a water filtration system or product, and nearly one third saying they avoid drinking tap water as much as possible, sales of the water filtration market are expected to decline by 1% in 2016."

    - Jana Vyleta, Health and Personal ...

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  4. Household Surface Cleaners - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "The market for household surface cleaners is mature, with a growth rate that is being outpaced by inflation. Convenience of multi-surface cleaning and antibacterial power are the leading attributes most consumers look for in surface cleaners, but secondary benefits such as ...

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  5. Pest Control and Repellents - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "People are spending more on pest control than ever before. Although most spending is on pest control services, product sales for outdoor repellents are also rising. Warmer weather and concerns about mosquito-borne illnesses contribute to overall category spending; however, ...

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  6. Department Store Retailing - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "There is no doubt about it: department stores are struggling to stay relevant in today’s retail climate – losing sales, customers, retail space, and partner brands. Sales continue to fall YOY (year-over-year) with no signs of stoppage in the foreseeable future. Radical change ...

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  7. DIY Home Improvement and Maintenance - US - September 2016

    • Consumer Report
    • September 2016
    • US

    Macroeconomic indicators point to a healthy outlook for the DIY (do-it-yourself) market. Most adults have at least some DIY skills and complete home improvement projects on an occasional basis, though a skills gap continues to limit the project scope of many consumers and curbs ...

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  8. Home Laundry Products - US - August 2016

    • Consumer Report
    • August 2016
    • US

    "Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth will focus on further innovation in the category surrounding compactness and ...

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  9. Grilling and Barbecuing - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "Grill ownership is strong and positive sales are expected through 2021. Gas format grills are most popular in full-size units, whereas portable units are most popular in charcoal format. Consumer sentiment toward grills differs by generation, in which younger adults enjoy ...

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  10. Patio and Outdoor Living - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be ...

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No. of reports 1 of 23