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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Poultry - US - December 2018

    "Poultry maintained its position as the most widely consumed animal protein with nearly total household penetration. Category sales topped $26.2 billion in 2018, a modest 2% gain from 2017. The universal appeal of poultry comes from its healthy reputation, versatility, and affordability. With ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  2. The Path to Online Purchase: Understanding the Consumer - US - December 2018

    "The path to online purchase is becoming increasingly complex as retailers add options to address shoppers’ priorities and concerns. Product awareness is driven by various online and offline influences, and along the journey, shoppers consider numerous options and compare offers to find the best ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  3. The Amazon Effect - US - December 2018

    Amazon is the world’s second largest retailer behind Walmart, with $120 billion in US sales in 2017, up 71% in two years’ time. This one company accounts for approximately 40% of total US ecommerce sales. Its membership program, Amazon Prime, surpassed the 100 million member mark globally this ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  4. How Online Shopping for Apparel is Evolving for Consumers - US - December 2018

    "Although the way consumers shop for clothes has evolved drastically throughout the years, with digital becoming an integral part of the process, the reasons for shopping and the desired experience remains the same. Consumers will always have a need for clothing and they still want to be excited ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  5. Foodservice in Retail - US - December 2018

    "Retailers are building out their prepared food programs to be more sophisticated and take direct aim at restaurants, as well as other retailers. They are differentiating with more on-site restaurants, which can range from a well-known quick-service chain to a fast casual restaurant helmed by a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  6. Sugar and Alternative Sweeteners - US - December 2018

    "Sales of sugar and alternative sweeteners continue to fall, as consumers continue to limit their usage and are turning to other, less-sweet options, if not foods/drinks that are sufficiently flavored as-is. Sales in the honey segment are one category bright spot. Honey brands are benefiting as ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  7. Affluent and High Net Worth Investing - US - December 2018

    "In the US, more and more consumers are joining the ranks of the affluent and high net worth investors. These individuals are not intimidated by investing, are committed to securing a comfortable retirement, and they prefer a responsive and available human touch when needed."
    - Chris Shadle, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  8. The Role of Trust in Financial Services - US - December 2018

    "The financial services sector has been hard hit by reputation-damaging events. Consumer trust is built on personal interaction with their preferred brand, but tangible features like low fees are still most important for FSI (financial services institution) selection."

    – Jennifer White Boehm, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  9. RTD Alcoholic Beverages - US - December 2018

    "RTD (ready-to-drink) alcoholic beverages continue to be an “also drink” alcohol type, trailing behind beer, wine, and spirits in consumption and volume sales. However the category, which includes FMBs (flavored malt beverages), prepared spirits-based cocktails, and wine coolers has seen recent ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  10. Seniors and Health - US - December 2018

    "The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on preventive health ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
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