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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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7 Item(s)
  1. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  2. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

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  3. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2019

    • Consumer Report
    • April 2019
    • Brazil

    “The haircare products market has been trying to bring innovations to Brazil. Several marketing campaigns and actions demonstrate the importance of the category in the country. However, consumers still seem to be afraid regarding the use of certain products – such as hair ...

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  4. Fragrances - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "The fragrance market in Brazil has had one of the best performances in recent years when it comes to retail sales. The national brands expanded their sales channels and brought new fragrances to the market, which, combined with the Brazilian habit of using perfume, helped ...

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  5. Vitamins and Supplements - Focus on Sports Nutrition - Brazil - September 2018

    • Consumer Report
    • September 2018
    • Brazil

    "Brazil's supplements market goes through a historic moment, with the implementation of a specific legislation for the sector. The new rules should help raise the perception of quality and safety of the products, whose benefits will be scientifically proven. Manufacturers, ...

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  6. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2018

    • Consumer Report
    • April 2018
    • Brazil

    “The Brazilian haircare market is constantly innovating. New trends, such as natural, organic, and vegan products, as well as options for different hair types, such as curly and Afro-textured; new washing techniques, such as no-poo/low-poo; and line extensions, such as ...

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  7. Pharmacy Retailing - Brazil - February 2018

    • Consumer Report
    • February 2018
    • Brazil

    "Brazilian pharmacies face fierce competition. With so many drugstores trying to attract consumers, they will need to adapt to the modern era, offering mobile apps that facilitate the purchasing process and improve the communication with pharmacists, for example. In addition, ...

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7 Item(s)