Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 25
  1. Fragrances - Innovation Ideas for the Industry - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Fragrances are part of Brazilians’ beauty routine and the different ways of using them and the various categories of products influence consumer purchasing behavior. In order to attract consumers and stand out in the midst of great competition, brands and products may offer ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  2. Busy Lifestyles - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Brazilians have an intense routine, and as a consequence have little time to take care of their physical and mental wellbeing. The lack of physical activity, in addition to opting for practical instead of healthy food and working extra hours, makes them feel stressed, anxious ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  3. Online Shopping - A Closer Look into Digital Platforms and Consumers - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Online shopping is quite consolidated in Brazil, but the frequency in which Brazilians shop online is relatively low. The categories of non-durable consumer goods, therefore, have an even greater challenge in the country’s online market. In order to make consumers shop online ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Food & Beverage Retailing - Exploring the Channels - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “The Brazilian consumer has been using online retail channels to buy food and drinks more often, but there are still some barriers related to choice and delivery method keeping customers away. The entry of new and major players in this segment, in addition to the rapid ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  5. Healthiness & Sustainability - Are Brazilian Consumers Changing their Mindset and Behaviors? - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Most Brazilians claim to have or to be adopting a healthy lifestyle, largely because their growing health problems force them to make this change. Not only the physical aspect but also emotional wellbeing has become an important part of a healthy lifestyle, as many claim to be ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  6. Social Media Overview - How Influencers are Impacting the Market - Brazil - November 2019

    • Consumer Report
    • December 2019
    • Brazil

    “As the access to the internet and the usage of social media grow, the audience has become more diverse, generating migrations between social networks and challenging brands and companies to be more assertive when identifying which content, network and subject appeal to their ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. The Beauty Consumer - Guiding the Industry through Their Behavior and Attitudes - Brazil - November 2019

    • Consumer Report
    • November 2019
    • Brazil

    “Brazilians don’t spend too much time on their daily beauty routine. More than a third of men spend less than five minutes a day, while a third of women spend 5-14 minutes. The market needs to overcome some challenges in order to bring innovations to consumers. Products with ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  8. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  9. Alcoholic Drinks Consumption Habits - In Home and On Premise - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “As consumers drink alcoholic beverages less often due to their financial instability and health concerns, the category needs to offer more competitive products, either by focusing on price and promotions or delivering products with higher added value that bring innovations in ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  10. Healthy Eating Trends - What Products and Ingredients are Catching Consumers' Attention - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “In addition to physical wellbeing, consumers buy healthy food and drinks in order to have the benefits of mental/emotional wellbeing and healthy aging. Brands and companies need to develop products that meet these demands, making them more democratic, since Brazilians from all ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 25