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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Ethnic Foods - Canada - September 2019

    "It’s no surprise that the overwhelming share of Canadians say they eat internationally inspired foods in one form or another. What drives Canadians to do so is a yearning for culinary exploration and adventurous eating experiences. With most Canadians agreeing that they’re “more open to eating ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    Canada
  2. Marketing to Millennials - Canada - August 2019

    "At 25-42, most Millennials have aged out of the stereotypical early 20’s lazy and entitled image that has defined them for so long. Millennials are financially minded and transitioning into adulthood with more than half now responsible for others as spouses and parents. The transition into ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    Canada
  3. Car Purchasing Process - Canada - August 2019

    "The test drive remains essential in the car buying process but many are turning to online research, including reviews submitted by consumers as well as professionals in the field. Most consumers are performing research on incentives, car performance and car features, making them well informed ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    Canada
  4. Prepared Meals - Frozen and Refrigerated - Canada - August 2019

    "While the majority of Canadians eat pre-packaged meals and Mintel forecasts growth in the segment, there are evident and nuanced differences in what motivates different consumers to turn to the category. As the broader competitive landscape continues to intensify, this Report looks to identify ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    Canada
  5. Sports Nutrition - Canada - July 2019

    "While the sports nutrition industry is ostensibly designed for fitness and athleticism, it has successfully grown to the point of being used by half of consumers today. There is considerable variety of products in this market, which helps it resonate with so many individuals."
    Scott Stewart, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    Canada
  6. TV Advertising - Canada - July 2019

    "The majority of Canadian consumers regularly see video ads on television and social media, and to a lesser degree, on platforms including streaming app/site for television channels, DVR/PVR recordings, video on-demand libraries, online news portals and other websites including blogs and forums. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    Canada
  7. Loyalty Programs - Canada - July 2019

    “Naturally, getting consumers to shop regularly at stores means delivering on the basics like good prices, quality, service and experience above all else. Loyalty programs are a secondary consideration, however, they do work to drive the namesake behaviour. Having said that, near universal ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    Canada
  8. Innovations in Insurance - Canada - July 2019

    “Insurance app usage is low, particularly among older consumers, underscoring the need for insurers to incentivize engagement.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report will cover the following areas:

    • Blockchain and insurance
    • Impact of the sharing economy on insurance
    • Impact of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    Canada
  9. Milk & Non-dairy Milk - Canada - June 2019

    "Dairy milk is consumed by the vast majority of Canadians. Aside from water (including tap water), there is no other drink that Canadians consume more of. That said, people in Canada are drinking less milk from retail than they used to and this is likely the result of multiple factors, including ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
  10. Quick Service Restaurants - Canada - June 2019

    "The primary focus of this Report will be to better understand usage of quick service restaurants, the drivers and barriers to visits and the opportunities to leverage tactics such as new technology, unique flavours and emerging alternatives to meat. The findings of this Report are based on the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
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