Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 12
  1. Consumer Attitudes Towards Lunchtime Food and Drink - Canada - December 2015

    • Consumer Report
    • December 2015
    • Canada

    "Depending on whom one is, expectations around lunch vary. While sandwiches remain the stalwart food of choice at lunch due to their flexibility and ease of use, what consumers expect from their lunches varies based on their age, gender or ethnicity."

    - Joel Gregoire, Senior ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. Consumer Attitudes Towards Private Label Food and Drink - Canada - November 2015

    • Consumer Report
    • November 2015
    • Canada

    "Nearly all grocery shoppers indicate that they include private label in their shopping baskets and store brands enjoy strong quality perceptions among a segment of consumers. Millennials (18-34-year-olds) are particularly strong advocates of private label, suggesting an area ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Free-from Food Trends - Canada - September 2015

    • Consumer Report
    • September 2015
    • Canada

    "While eight-in-ten consumers state that they purchase foods and/or beverages with free-from claims, two-thirds see them as a way for companies to charge more. This underscores the need for applicable manufacturers to invest in communicating the benefits that free-from products ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Hot and Cold Cereal - Canada - July 2015

    • Consumer Report
    • July 2015
    • Canada

    “The decline in cereal volume and value sales suggests challenges for the industry impacted by demographic changes. An aging population can adversely affect the cereal market as it is perceived to be a convenience food most frequently eaten by the time-starved. That said, ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Bakery Products - Canada - June 2015

    • Consumer Report
    • June 2015
    • Canada

    “Consumers are very clear about what matters to them when it comes to selecting bakery products and that is freshness. Gluten-free has garnered a great deal of attention, but when asked consumers rate it as being a low priority.”

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Ready and Prepared Meals - Canada - May 2015

    • Consumer Report
    • May 2015
    • Canada

    “Perception around the overall quality of ready-to-eat frozen meals is a challenge for the category. Turning to category strengths, messaging that promotes ready-to-eat meals as a vehicle for trying new flavours is likely to resonate based on consumer input.”

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Chocolate Confectionery - Canada - April 2015

    • Consumer Report
    • April 2015
    • Canada

    “Demographic changes in Canada are likely to impact the chocolate confectionery industry. While an aging population presents challenges, this may be offset a Millennial cohort entering into their family and therefore ‘prime chocolate eating’ years.''

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. Pizza - Canada - March 2015

    • Consumer Report
    • March 2015
    • Canada

    “Sales challenges for in-store pizza highlight a need to develop and execute more targeted strategies that address specific population segments the category underperforms against and grow its frequency among those more likely to eat pizza.”

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Salty Snacks - Canada - February 2015

    • Consumer Report
    • February 2015
    • Canada

    “As consumers snack during many diverse occasions, manufacturers will be tasked with meeting their varying need states. While some consumers look for healthier salty snacks, others like to indulge on various varieties and flavours and prefer taste above all else.”

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Grocery Retailing - Canada - February 2015

    • Consumer Report
    • February 2015
    • Canada

    "Grocery retailers have the opportunity to adapt technology in ways that could vastly improve the grocery shopper experience. This will be increasingly important as the cost of food continues to rise and the market becomes more crowded."

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 12