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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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9 Item(s)
  1. Sauces and Marinades - Canada - December 2017

    • Consumer Report
    • December 2017
    • Canada

    As Canada’s demographic landscape evolves, consumers’ expectations of their food is evolving with it. Sauces and marinades are a large part of this evolution due to the category’s impact in providing new and different flavours in a convenient fashion. As a result, companies ...

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  2. Fish and Seafood - Canada - November 2017

    • Consumer Report
    • November 2017
    • Canada

    "The overwhelming majority of Canadians eat fish and/or seafood. Yet while the industry enjoys usage from nine in 10 (87%) Canadians who eat fish and 72% seafood, it is also experiencing a transition. Per capita consumption is softening over the longer term as Canada’s ...

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  3. Home Meal Replacement - Canada - October 2017

    • Consumer Report
    • October 2017
    • Canada

    "HMR’s growth reflects an increase in the importance of convenience in how Canadians get and prepare their food. This Report examines consumers’ usage and perception of HMR in the Canadian market, helping retailers identify opportunities in the space. This Report also explores ...

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  4. Yogurt and Yogurt Drinks - Canada - September 2017

    • Consumer Report
    • September 2017
    • Canada

    "Yogurt’s longer-term growth in the Canadian market is a broader reflection of what consumers are demanding from what they eat and drink. Yogurt is perceived, by many, to be healthy, tasty and convenient. As a category, yogurt has a history of producing innovations that ...

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  5. Bakery Products: Bread - Canada - July 2017

    • Consumer Report
    • July 2017
    • Canada

    "Canadians are eating less bread according to market estimates from Mintel Market Sizes with just over a third of bread consumers agreeing they “try to limit the amount of bread they eat”. With this market softness bread manufacturers have innovated to address consumers’ ...

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  6. Snack, Nutrition and Performance Bars - Canada - June 2017

    • Consumer Report
    • June 2017
    • Canada

    "The snack bars have experienced growth. This is undoubtedly spurred on by snacking’s growth and a heightened demand for flexible food options that can be eaten when and where people want. As consumers live in an age where they can carry the contents of their lives wherever ...

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  7. Vegetables and Fruit - Canada - May 2017

    • Consumer Report
    • May 2017
    • Canada

    "Nearly all Canadians eat fruits and vegetables, though half of consumers claim they get the recommended servings of fruits and vegetables daily. Furthermore, a third of consumers state they are purchasing less produce as it’s become more expensive, even as prices of fresh ...

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  8. Cookies, Cakes and Sweet Goods - Canada - April 2017

    • Consumer Report
    • April 2017
    • Canada

    "Sweet baked goods are engrained into the Canadian diet. Indeed, donuts are up there with the most Canadian of foods along with peameal bacon and maple syrup. Despite this, challenges nevertheless exist. One barrier for consumers is health. While it may not prove credible to ...

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  9. Attitudes toward Healthy Eating - Canada - January 2017

    • Consumer Report
    • January 2017
    • Canada

    "Canadians actively target healthy eating all or most of the time (76%). They are motivated to eat well as there is a good understanding of the physical and emotional benefits to be had, although women are also more likely to be driven by guilt."

    - Carol Wong-Li Senior Analyst, ...

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9 Item(s)