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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Digital Trends (Hardware) - Canada - November 2019

    "The digital hardware market’s overall performance is typically balanced, since it sees growth of new devices at the same time as others become less relevant. For instance, the growth of smartphones and tablets meant the decline of eReaders and digital cameras; DVD/Blu-ray players have declined ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    Canada
  2. Pay TV and Bundled Communication - Canada - October 2019

    "As Canadians move away from traditional pay TV like cable/satellite and towards video streaming services, competition is ramping up in this arena providing more choice than ever. Cost savings is top of mind among consumers when it comes to bundling, and thus will come to be expected. An expansion ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    Canada
  3. TV Advertising - Canada - July 2019

    "The majority of Canadian consumers regularly see video ads on television and social media, and to a lesser degree, on platforms including streaming app/site for television channels, DVR/PVR recordings, video on-demand libraries, online news portals and other websites including blogs and forums. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    Canada
  4. Smartphones - Canada - May 2019

    "The primary focus of this Report will be to better understand smartphone ownership, purchase decisions and overall attitudes. In particular, it will investigate what kind of smartphone consumers own, why they chose it, perceptions of the differences from one smartphone to the next and even a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    Canada
  5. Laptops, Desktops and Tablets - Canada - April 2019

    "Most Canadians are considering the purchase of a laptop, desktop or tablet within the next year. This indicates a positive trajectory for the category considering most already personally own or have these devices in their households. The importance of upgrades and replacement within the category ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    Canada
  6. Digital Trends Consumer - Canada - March 2019

    "The digital market is fast moving and encompasses many different products and services. From smartphones and tablets to TVs and Blu-ray players to streaming music and video platforms, this dynamic market is constantly evolving. With all of this innovation, it can be challenging to understand how ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  7. Attitudes Toward Gaming - Canada - February 2019

    "Video games represent an exciting part of the technology industry. Not only are they fun to play, but they have evolved exponentially in both technological capabilities as well as market appeal. Today, the majority of Canadian adults are playing video games – whether it’s on a dedicated console, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  8. Televisions - Canada - January 2019

    "Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. Opportunity exists for brands ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2019
    Canada