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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. New Cars - US - September 2019

    "While automakers might argue that there’s nothing better than that new car smell, consumers need more convincing. With the overwhelming majority of consumers opting to purchase used vehicles as opposed to investing in the current model year, automakers have some soul searching to do. Consumers ...

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    £3,254.83 (Excl.Tax)
    Consumer Report
    September 2019
    US
  2. Car Purchasing Process - Canada - August 2019

    "The test drive remains essential in the car buying process but many are turning to online research, including reviews submitted by consumers as well as professionals in the field. Most consumers are performing research on incentives, car performance and car features, making them well informed ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    Canada
  3. Car Hire - China - July 2019

    “The growth of the car rental market remains steady at a low speed, whilst consumers’ acceptance of car rental grows with usage expanding to various occasions. The majority (60%) of car rental users are car owners, who choose to hire cars on different occasions, and there is a rising trend in ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  4. Car Purchasing Process - US - July 2019

    "Vehicle sales are slowing; average vehicle prices are increasing and consumers showing reticence toward the car purchasing process. Consumers need more than aggressive pricing and TV commercials to entice them into purchasing their next vehicle. Consumers currently view the car purchasing process ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  5. Perceptions of Auto Brands - US - June 2019

    "In order to evolve, automakers will need to find their space as a lifestyle brand and start marketing as such. Regardless of gender, race, income or education level, consumers view their relationship with brands very differently as opposed to how they did years ago. For automakers looking to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  6. Luxury Cars - China - June 2019

    “The growth of the luxury car market reflects consumers’ upgrading demands, which introduces higher requirements for luxury car brands. At the same time, the female market is gaining more attention. Opportunities are seen in meeting women’s needs for more tailored interior design, and ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    June 2019
    China
  7. Car Finance - UK - June 2019

    "The consumer car finance market will continue to expand, with the used car segment driving this growth. The majority of new business will still be generated at the point of sale, via dealers and other retail outlets. However, digital channels will steadily increase their share of the market, ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    UK
  8. Automotive Innovations - US - May 2019

    "Whether consumers are ready or not, driverless cars are the future of the automotive industry. But given consumer reticence to adopt new automotive technology, OEMs and marketers will need to concentrate on long-term strategies, as opposed to short-term campaigns. Automakers need to educate ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
  9. Car Insurance - Ireland - May 2019

    "Despite reductions in premiums, the cost of car insurance both for NI and RoI motorists remains high by historical standards. As a result, consumers have a heightened focus on doing whatever they can to get the cheapest possible premium. This may herald a period of more sensitive price-awareness ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    May 2019
    Ireland
  10. New Energy Cars - China - May 2019

    “NEV sales achieved an extraordinary increase against a background of a slowdown in total passenger car sales growth in 2018. This attests to consumers’ improving brand awareness of NEVs. In tier three or lower cities in particular, there could be more opportunities for NEV. For startup brands, ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2019
    China
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