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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Charitable Giving - UK - June 2019

    “As digital payment options have become more popular and widely available in recent years, there has been a subsequent decline in cash transactions. Cash has long been the most popular way of donating to charities, but the declining popularity of physical money means that charities must ensure ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    June 2019
    UK
  2. Teen Trends - US - June 2019

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their independence now more ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  3. Marketing to Young Adults - The Older Gen Z - Exploring Consumer Behaviors - Brazil - June 2019

    “Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the market. In order to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    Brazil
  4. Marketing to Millennials - US - June 2019

    "There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority have children and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  5. Marketing to Hispanic Millennials - US - June 2019

    "Brands need to harness Hispanic Millennials’ influence because they represent one in four US Hispanics and one in five US Millennials. Considering these numbers, they are likely part of most brands’ target market. Hispanic Millennials believe in hard work and feel that their efforts will ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  6. Marketing to Black Millennials - US - June 2019

    "Black Millennials have high expectations for their future and want to achieve their version of the American Dream – family, faith and a comfortable life. This generation believes in their ability to be successful – one day, but works just to maintain their current situation. Black Millennials ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  7. Soap and Bath Products – Indian Consumer – 2019

    Highlight superior benefits of shower products in a market dominated by bar soaps. Communicate suitability of shower products for bucket water bathing as well.

    Minu Srivastava, Consumer Research Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in India

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    US $2,495.01 (Excl.Tax)
    Consumer Report
    June 2019
    India
  8. Marketing para Geração Z - Segmento de Jovens Adultos - Explorando Comportamento de Consumo - Brasil - Maio 2019

    “A geração Z será, nos próximos anos, boa parcela da população consumidora brasileira. Se atualmente ela já tem influência na decisão de compra de diversas categorias, é de se esperar que seus hábitos e preferências impactem cada vez mais o mercado. Para atender esses novos consumidores, as ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2019
    Brazil
  9. Marketing to Subcultures - China - May 2019

    “Subculture lovers devote a lot of time to their hobbies. They are willing to share their interests and be more engaged in activities related to their interests. Brands would do well to integrate online and offline resources and increase interaction with consumers in real life. Meanwhile, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    May 2019
    China
  10. Digital Trends - Asian Consumers - US - May 2019

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic and international ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
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