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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Outdoor Lovers - China - September 2019

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make choices. It is essential ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  2. Ethnic Foods - Canada - September 2019

    "It’s no surprise that the overwhelming share of Canadians say they eat internationally inspired foods in one form or another. What drives Canadians to do so is a yearning for culinary exploration and adventurous eating experiences. With most Canadians agreeing that they’re “more open to eating ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    Canada
  3. Pay TV and Bundled Communication Services - US - September 2019

    "The pay TV and bundled communications industry in the US is in the midst of dynamic changes due to fundamental shifts in consumer entertainment behaviors. In addition to pay TV, household entertainment can include gaming, internet browsing and video streaming services. As such, consumer ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  4. Marketing to Black Moms - US - September 2019

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward herself in the future. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  5. B2B Economic Outlook - UK - September 2019

    “The UK economy continues to show signs of slowdown, with GDP reversing slightly as a no-deal Brexit appears increasingly likely. Brexit-related uncertainty continues to hold back investment and confidence, but have so far only materialised as slower growth. A no-deal Brexit is expected to have a ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  6. Marketing to Moms - US - September 2019

    "Moms are responsible for most household and childcare duties, meaning that they are the key decision makers when it comes to what their families eat, wear, and watch. However, this also means moms are being pulled in a million different directions and may not have the time or the inclination to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  7. Flavor Innovation on the Menu - US - September 2019

    "Demand for flavor innovation on the menu is already high, and it’s poised for continued future growth alongside the population growth of the most Adventurous Eaters: young and Hispanic consumers. Millennials in particular are hungry for less-common flavors and ingredients on the menu, spanning ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  8. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele citados pelos ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  9. Vitamins and Minerals - US - September 2019

    "The vitamins and minerals market remains steady, with the majority of adults currently taking at least one vitamin or mineral. While younger consumers are driving demand for innovation and personalization, traditional formats and formulations continue to be important to overall market strength. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  10. Shopping for Household Care Products - UK - September 2019

    “Shopping for household care products is largely planned in advance, and is done alongside groceries, rather than in its own right. The way that consumers shop lacks imagination and the market suffers as a result. Brands and retailers need to try to encourage more of an attitude that shopping for ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
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