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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Streaming Media: Movies and Television - US - December 2013

    “While copycat services might ordinarily be seen as lacking in points of differentiation, in the case of streaming video services, the elements of service are so few that each service will end up carrying each feature of its competitors, or fall by the wayside. Alternatively, brands can aim for ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  2. Visitor Attractions - UK - December 2013

    “Multi-user touch tables and touch screens are increasingly being used by attractions to increase engagement now that consumers have become familiar with the concept of manipulating content on a touch screen to zoom in, zoom out or move it around.”

    – Michael Oliver, Senior Leisure and Media Analyst

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  3. Gum, Mints and Breath Fresheners - US - December 2013

    “The vast majority of category participants turn to its offerings for breath freshening, and half of users do so to get a bad taste out of their mouth. This is a strong indication that product marketing would do well to promote the ability of products to meet these primary needs.”

    – Beth Bloom, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  4. Cooking Sauces, Marinades and Dressings - US - December 2013

    “While significant percentages of respondents report that healthful product claims can persuade them to choose one brand of cooking sauce, marinade, dry seasoning mix, or dressing over another, they may not always sacrifice flavor for healthfulness, suggesting that BFY brands should emphasize ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  5. Sugar and Gum Confectionery - UK - December 2013

    “There is likely to be significant rewards for players in the sugar confectionery market who tick the boxes in terms of both taste and health. As well as appealing to health-conscious consumers, this would also help brands to proactively stay ahead of the ‘state stick' and boost their reputations ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  6. Entertainment Venues - US - December 2013

    Live Nation and AEG have emerged as the dominant forces in live entertainment by controlling all aspects of the value chain. Yet, ticket prices have increased while ticket sales have remained relatively flat. There are opportunities for new business models to emerge to reduce ticket prices and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  7. Vitamins, Minerals and Supplements - US - December 2013

    “While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of vitamins could erode ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  8. Shopping for Beauty Products - US - December 2013

    “For most consumers, beauty products shopping is fairly routine. Most buy beauty products to replace items that they use regularly and choose mass merchandisers and drug stores to do their shopping. While they are loyal to retailers and products, there is somewhat of an interest to try new ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  9. Beer - US - December 2013

    “Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, entail taking a few ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  10. Casinos and Bingo - UK - December 2013

    “Casinos and bingo clubs are very different types of venue on almost every level, yet still face a number of similar challenges, particularly around relationships with their online cousins, their integration of new technology and the lack of understanding of their core gaming products that colours ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2013
    UK
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