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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types mentioned by ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    October 2019
    Brazil
  2. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to be used for a ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  3. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele citados pelos ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  4. Brazilian Lifestyles - Dealing with Uncertainty - Brazil - August 2019

    “This year has been full of uncertainties for Brazil. Waiting for significant economic reforms, such as the pension system, which is still under discussion in Congress, companies have postponed investments, delaying the creation of jobs and the gradual recovery of the economy. Companies should ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
  5. Estilo de Vida dos Brasileiros - Convivendo com a Incerteza - Brasil - Julho 2019

    “2019 segue um ano cheio de incertezas. Enquanto grandes reformas, como a da previdência, não receberem sinal verde no Congresso, a tendência é que as empresas adiem investimentos, protelando a geração de empregos e a recuperação gradual da economia. O conselho para as empresas é seguir apostando ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
  6. Marketing to Young Adults - The Older Gen Z - Exploring Consumer Behaviors - Brazil - June 2019

    “Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the market. In order to ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2019
    Brazil
  7. Marketing para Geração Z - Segmento de Jovens Adultos - Explorando Comportamento de Consumo - Brasil - Maio 2019

    “A geração Z será, nos próximos anos, boa parcela da população consumidora brasileira. Se atualmente ela já tem influência na decisão de compra de diversas categorias, é de se esperar que seus hábitos e preferências impactem cada vez mais o mercado. Para atender esses novos consumidores, as ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    May 2019
    Brazil
  8. Meal Occasions - Brazil - May 2019

    "In addition to price, healthy attributes and convenience are important influencing factors when it comes to meal occasions, especially on weekdays. There are many opportunities, therefore, to develop and offer options for lunch boxes, delivery services, easy-to-prepare meals and on-the-go ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    May 2019
    Brazil
  9. Alimentação Saudável - Tendências - Brasil - Dezembro 2018

    “Apesar de se mostrar interessado em adotar e manter hábitos alimentares mais saudáveis, o brasileiro vê grandes barreiras no alto custo das opções saudáveis, na dificuldade de identificar e de encontrar esses produtos. Entretanto sua disposição para pagar mais caro por produtos com claims ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    December 2018
    Brazil
  10. Color Cosmetics - Brazil - July 2018

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing actions via social ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
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