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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 11 of 253
  1. Oral Health - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "For many consumers, oral care is perceived as a daily health essential, offering a consistent usage occasion for key players to penetrate. More than half of consumers report using four to six oral care products during their routine, supporting the need for supplemental ...

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  2. Gen Z Beauty Consumer - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, ...

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  3. Disposable Baby Products - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "The disposable baby products market is estimated to reach $8 billion in total 2019 retail sales, a decline of nearly 1% from 2018. Market struggles can partially be attributed to declining birth rates, parents’ value-driven approach to the category, as well as increased ...

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  4. Facial Skincare and Anti-Aging - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Growth has slowed for the facial skincare and anti-aging market, as the category competes with both internal and external factors. Consumer demand for multibenefit products continues, and an emphasis on clean skincare could be a challenge to mature, established players. ...

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  5. Shampoo, Conditioner and Hairstyling Products - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "The shampoo, conditioner, and hairstyling products market continues to experience slow, yet steady growth, benefiting from strong shampoo and conditioner sales. However, damage concerns have some consumers skipping daily washing in lieu of dry shampoo. Given that conditioner ...

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  6. Drug Store Retailing - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "US drug store revenues are expected to be valued at over $293 billion this year. While the sector has consistently posted revenue gains, the pace of growth is projected to decelerate in light of continued channel-shifting and a consumer preference toward generic drugs versus ...

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  7. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

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  8. Soap, Bath and Shower Products - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The soap, bath, and shower products market continues to experience slow, yet steady growth, benefiting from strong liquid body wash sales that are compensating for struggles in the bar soap segment. Market growth can also be partially attributed to the inclusion of premium and ...

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  9. Back to School Shopping - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The BTS (back-to-school) shopping season is the second largest retail sales period of the year behind the winter holidays, representing a key time for retailers to engage with both parents and kids and also to build relationships and loyalty that may be leveraged at other ...

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  10. Home Hair Color - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The home hair color market continues to struggle. Preferences for natural looks, concerns about damage, and complicated hair color trends―which are typically left to professionals―have placed downward pressure on the market. However, interest among both young and Black ...

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No. of reports 11 of 253