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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 21
  1. Foot Care Products - US - December 2009

    • Consumer Report
    • December 2009
    • US

    After years of increases, foot care product sales declined sharply in 2009. Higher unemployment and lower consumer confidence are taking their toll on this category, causing more consumers to leave minor foot care problems untreated and others to switch to lower-priced private ...

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  2. Salon Products and Consumer Purchasing - US - November 2009

    • Consumer Report
    • November 2009
    • US

    The salon products market has been affected by the economic woes gripping most Americans, as consumers keep a closer eye on their expenditures and trade down on everything from cars to clothing to personal care. In addition, salon brands have found themselves competing with ...

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  3. Soap, Bath and Shower Products - US - October 2009

    • Consumer Report
    • October 2009
    • US

    While the Soap, Bath and Shower segment was not as negatively affected as other segments in the personal care aisle, this market still posted lackluster growth in 2008 and 2009, in part due to a lack of innovation that would entice consumers to purchase new and different ...

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  4. Men's Toiletries - US - October 2009

    • Consumer Report
    • October 2009
    • US

    Comprised of haircare, skincare, deodorants/antiperspirants, shaving cream/gel, and grooming/shaving scissors, the men’s toiletries market has grown between 2004 and 2008. Mintel analyzes both the men’s and unisex toiletries market to identify challenges and opportunities for men’

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  5. Private Label Disposable Baby Products - US - September 2009

    • Consumer Report
    • September 2009
    • US

    Consisting of disposable diapers, training pants, wipes, and baby cleansing and care products; Mintel takes a close look at how the private label disposable baby products market is performing against branded products and how the economy has shifted household purchases. The ...

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  6. The Beauty and Personal Care Consumer - US - August 2009

    • Consumer Report
    • August 2009
    • US

    There are several circumstances that can shift how consumers shop for market basket staples. Food shopping tends to adjust seasonally while household paper goods are pursued in bulk to maximize savings. Beauty and personal care items are core purchases as well, but the dynamics ...

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  7. Marketing Beauty to Black Women - US - August 2009

    • Consumer Report
    • August 2009
    • US

    In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.

    Beauty is individual to today’s ...

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  8. Black Haircare - US - August 2009

    • Consumer Report
    • August 2009
    • US

    Historically, black consumers have shopped at hair salons and beauty supply stores for their haircare needs. While that is still the case for a large number of shoppers, given the state of the economy, many black consumers are taking a closer look at FDMx outlets, which tend to ...

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  9. Hispanics and Personal Care - US - August 2009

    • Consumer Report
    • August 2009
    • US

    By tradition, Hispanics take pride in a sharp appearance and view it as means to success. As a result they’ve begun changing the face of the beauty and hair care industries with their unique tastes, impulse buys, and purchasing power.

    A large part of this spending surge is due ...

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  10. Body Care - US - July 2009

    • Consumer Report
    • July 2009
    • US

    Since a jump in sales in 2005, induced by the launch of Jergens Natural Glow, the bodycare market has been unable to capture that excitement again, with the result being smaller growth in subsequent years, leading to a decline in 2008. Manufacturers have attempted to spark ...

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No. of reports 1 of 21