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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 22
  1. Natural and Organic Personal Care Consumer - US - December 2017

    • Consumer Report
    • December 2017
    • US

    Natural brands continue to experience growth, an affirmation of the importance placed on ingredient safety and the role natural and organic personal care (NOPC) products play in an overall wellness lifestyle. To expand consumer penetration of these products and advance sales ...

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  2. Mass Merchandisers - US - December 2017

    • Consumer Report
    • December 2017
    • US

    Nearly all consumers shop mass merchandisers and growth is expected to continue, but loyalty is generally low among mass shoppers, even among some of those who shop the channel the most frequently. As pressure increases from competition outside the channel, mass merchandisers ...

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  3. Skincare Ingredient and Format Trends - US - December 2017

    • Consumer Report
    • December 2017
    • US

    The skincare market is highly saturated, and brands are challenged by consumer demand for simplicity as well as routine shopping behavior, limiting product trial. Focusing on unique offerings to capture the attention of consumers, such as Korean skincare trends and on-the-go ...

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  4. Men's Personal Care - US - November 2017

    • Consumer Report
    • November 2017
    • US

    The men’s personal care industry is projected to reach $4.4 billion in 2017, a 1.1% increase from 2016. While many men have a functional view of the category, they still show interest in specialized claims, added benefits, and premium products as they seek to achieve a ...

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  5. Mature Beauty - US - November 2017

    • Consumer Report
    • November 2017
    • US

    For the $37.5 billion beauty market, mature beauty users comprising 30% of the female population are a significant consumer base. However, many of their needs and interests are removed from those of trend-focused, digital savvy Millennials and iGen’s. Mature consumers ...

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  6. Beauty Devices - US - October 2017

    • Consumer Report
    • October 2017
    • US

    This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your ...

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  7. Fragrances - US - September 2017

    • Consumer Report
    • September 2017
    • US

    After several years of weak performance, the $3.8 billion US fragrance market continues to see sales slide, especially in the women’s fragrance segment. Heavy competition within and beyond the category has resulted in slow category growth. Despite these challenges, interest is ...

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  8. Beauty Retailing - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "Beauty retail is big business, garnering sales in the range of $55 billion this year. Massive transformation is occurring as the youngest generations drive the future of the market. In-store shopping and buying is strongly preferred over online due in part to specialty beauty ...

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  9. Black Haircare - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several ...

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  10. Body Care and Deodorant - US - July 2017

    • Consumer Report
    • July 2017
    • US

    "Total sales of body care and deodorant continue on their slow and steady upward trajectory, with sales projected to increase slightly more than 2% for 2017. The tepid sales performance of this industry is a function of continued consumption of deodorant as a hygiene staple, ...

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No. of reports 1 of 22