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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Bodycare and Deodorant - US - July 2019

    "The bodycare and deodorant market continues to experience slow, yet steady sales growth, reaching $6.5 billion in total 2019 retail sales, an increase of 3.4% from 2018. Incorporating added benefits or unique formats typically found in facial skincare into bodycare can help brands boost ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  2. The Millennial Beauty Consumer - US - June 2019

    "Millennial women show various levels of engagement, spending a consistent amount of time on their beauty routines and shopping for products. Older Millennials over index for interest in clean beauty products, while Younger Millennials follow a similar pattern compared to Gen Zs. It is important ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  3. Oral Health - US - June 2019

    "For many consumers, oral care is perceived as a daily health essential, offering a consistent usage occasion for key players to penetrate. More than half of consumers report using four to six oral care products during their routine, supporting the need for supplemental products to achieve and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  4. Gen Z Beauty Consumer - US - May 2019

    "Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, these consumers are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
  5. Disposable Baby Products - US - April 2019

    "The disposable baby products market is estimated to reach $8 billion in total 2019 retail sales, a decline of nearly 1% from 2018. Market struggles can partially be attributed to declining birth rates, parents’ value-driven approach to the category, as well as increased competition from online ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    US
  6. Facial Skincare and Anti-Aging - US - April 2019

    "Growth has slowed for the facial skincare and anti-aging market, as the category competes with both internal and external factors. Consumer demand for multibenefit products continues, and an emphasis on clean skincare could be a challenge to mature, established players. Lastly, reasons for using ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    US
  7. Shampoo, Conditioner and Hairstyling Products - US - March 2019

    "The shampoo, conditioner, and hairstyling products market continues to experience slow, yet steady growth, benefiting from strong shampoo and conditioner sales. However, damage concerns have some consumers skipping daily washing in lieu of dry shampoo. Given that conditioner and hairstyling ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  8. Drug Store Retailing - US - March 2019

    "US drug store revenues are expected to be valued at over $293 billion this year. While the sector has consistently posted revenue gains, the pace of growth is projected to decelerate in light of continued channel-shifting and a consumer preference toward generic drugs versus name brands. Drug ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  9. Beauty Influencers - US - February 2019

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    US
  10. Soap, Bath and Shower Products - US - February 2019

    "The soap, bath, and shower products market continues to experience slow, yet steady growth, benefiting from strong liquid body wash sales that are compensating for struggles in the bar soap segment. Market growth can also be partially attributed to the inclusion of premium and therapeutic ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    US
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