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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 19
  1. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

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  2. Dishwashing Products - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “Key to keeping the dishwashing products category on a growth track is keeping consumers focused on added benefits and new features rather than price comparisons. A steady stream of new products promising superior performance and a pleasant dishwashing experience will help to ...

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  3. Mobile Phones - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “Four OS compete in the smartphone segment, but only three OS typically survive in hardware markets, given that each must be supported by independent software vendors (ISV), and ISVs are attracted to OS by a large audience for potential sales. This gives the most popular OS the ...

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  4. The US Television Market - September 2012

    • Consumer Report
    • September 2012
    • US

    The television market has been in decline since 2007 as average prices for television sets have plummeted. Consumers have consistently selected TVs based on screen size and low price, rather than picking up higher-cost TVs, including 3DTVs. This divergence between industry ...

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  5. Laptops and PCs - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Computers have become important productivity and communications tools and have brought an endless stream of content via the web to the majority of U.S. homes. In doing so, these hardware portals to the online world have become a significant, $48 billion market according to ...

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  6. Household Batteries - US - August 2012

    • Consumer Report
    • August 2012
    • US

    The household batteries market has declined 10% between 2007 and 2012 as many of the most power hungry mobile devices, such as cameras, music players, and others, have shifted to dedicated or built-in rechargeable power sources. Still, household batteries remain a ubiquitous ...

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  7. Washers and Dryers - US - June 2012

    • Consumer Report
    • June 2012
    • US

    The washer and dryer market has experienced a nearly uninterrupted slide since 2007 due primarily to continued weakness in the housing market. While stabilization in real estate will provide badly needed support to sales, marketers looking for more robust growth must convince ...

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  8. Mobile Phone and Tablet Accessories - US - May 2012

    • Consumer Report
    • May 2012
    • US

    Mobile phones have become an essential tool that U.S. consumers rely on to navigate their lives, and following the breakthrough success of the iPad, tablets have taken on a similar role for millions of owners. Given how personal these devices are, it’s not surprising that many ...

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  9. Lawn and Garden Products - US - May 2012

    • Consumer Report
    • May 2012
    • US

    The market for lawn and garden products is in a state of post-recession recovery, and is forecast to reach $45.1 billion in the U.S. by 2016—a 20% increase over 2011. Lawn and garden product sales are impacted by a variety of economic and social factors including: the U.S. ...

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  10. Dishwashing Products - US - April 2012

    • Consumer Report
    • April 2012
    • US

    The dishwashing products market grew slowly from 2009-11, as declining unit sales were offset by growing consumer preference for higher-priced dishwasher products such as single-dose pacs and multipurpose products. Changing demographics and an improving economy will present new ...

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No. of reports 1 of 19