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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 60
  1. Electronics Retailing - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Buoyed by a relatively stable economy, the CE (consumer electronics) retailing industry is enjoying an upward sales trajectory with no end in sight. Amazon has usurped Best Buy in sales, but Best Buy’s strong service model and exemplary omnichannel approach keep it alive and ...

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  2. How Online Shopping for Electronics is Evolving for Consumers - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Electronics is among the most successful categories in online retail and is second only to clothing for purchase among online shoppers. Unlike other categories where fit, style and quality are more varied (eg clothing, accessories, footwear, home décor), electronics can be ...

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  3. Back to School Shopping - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The BTS (back-to-school) shopping season is the second largest retail sales period of the year behind the winter holidays, representing a key time for retailers to engage with both parents and kids and also to build relationships and loyalty that may be leveraged at other ...

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  4. Digital Trends (Hardware) - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "In the modern tech market, efficient devices are expected and consumers are increasingly looking for connection between devices to contribute to a cohesive experience. Hesitation toward new, unproven technology has hindered growth in emerging categories, but advancements in ...

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  5. Outdoor Power Equipment - US - March 2018

    • Consumer Report
    • March 2018
    • US

    "Despite outdoor power equipment being a large and costly purchase, adults are more likely to own equipment than rent. In addition, the time-saving benefits from hiring a professional service may create challenges for the market. Future growth may hinge on consumer interest in ...

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  6. Major Household Appliances - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "The multibillion-dollar major household appliance market reached $38.2 billion in 2017, and is forecast to keep growing at a steady pace through 2022. While current growth has mainly stemmed from an overall positive economy and housing market, as well as continued category ...

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  7. Attitudes Toward Technology and the Digital World - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "The digital world has been integrated into daily lives in ways only science fiction could have predicted 50 years ago. While internet connectivity and the rapid pace of innovation have mostly had a positive impact on people’s lives, it is difficult for people to fully trust ...

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  8. Attitudes toward Gaming - Canada - August 2017

    • Consumer Report
    • August 2017
    • Canada

    The video game console hardware market has not seen growth in volume sales for several years. However, this represents an evolution of the video game market where brands in the category are putting emphasis on software and online services. The rise of mobile gaming (ie ...

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  9. Mobile Phone and Tablet Accessories - Canada - July 2017

    • Consumer Report
    • July 2017
    • Canada

    "As mobile hardware and connectivity increasingly become central to consumers’ lives, a wide variety of accessories are being purchased to facilitate usage. Looking forward, sales will be driven not only by a desire for necessities such as cases and chargers, but also by ...

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  10. Digital Trends - Hispanics - US - May 2017

    • Consumer Report
    • May 2017
    • US

    "While Hispanics have an arsenal of consumer electronics, smartphones and laptop computers are the must-haves. These devices enable Hispanics to communicate with friends and family, navigate their surroundings, and consume content. In addition to these two devices, Hispanics ...

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No. of reports 1 of 60