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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 51 of 2764
  1. Home Laundry Products - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "In 2019, home laundry products are estimated to increase. While the market enjoys strong penetration – as nearly all consumers purchase laundry products – industry players are challenged to generate meaningful sales growth due to shoppers’ habitual approach to the category. ...

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  2. Multi-Level Marketing and the Beauty Industry - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Multi-level marketing is one section of the beauty industry, which consists of direct sales companies, that uses referral-based or peer-to-peer selling. The nature of the business structure creates opportunities, with customers having the ability to represent companies, but ...

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  3. Consumer Payment Preferences - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "How we pay for things is a fundamental financial decision that most people make several times a day. Technology has allowed consumers to make payments from most of their devices, yet credit, debit, and cash remain the most popular ways to pay."

    - Chris Shadle, Financial ...

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  4. Marketing to Gen Z - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "Like any other generation, Gen Z are a product of their times. However, unlike before, the pace of change has never been faster, influencing the mindset and core values of Gen Z to a degree which has never been seen before. Societal and cultural nuances have influenced Gen Z ...

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  5. News Media - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "News media is able to provide both important information as well as constant entertainment value – which is why nearly all Canadians consume its content. Yet the industry faces challenges after the internet disrupted its traditional revenue models. The result is a situation ...

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  6. Exchange Traded and Mutual Funds - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    “ETFs continue to grow in popularity as more investors buy into the concept of low cost, passive investing. While the affluent have embraced ETFs, the mass affluent segment is still relatively untapped.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the ...

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  7. Center of Store - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The center of the store encompasses a wide variety of products from indulgence (ice cream, salty snacks and cereals) to extreme convenience (canned soups, frozen meals, pizzas and vegetables), and this dichotomy is calibrating a sales pattern that is stalled. As consumers ...

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  8. Alcoholic Beverage Drinking Occasions - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "While the majority (85%) of US adults age 22+ drink alcohol, one in five drinkers has reduced their consumption in the past year, continuing a trend in moderation that stunts performance. Dollar sales of alcohol are projected to reach $250 billion in 2019. While this is an 18% ...

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  9. Luxury Travel - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The luxury travel market is enjoying an overall high level of global wealth. However, economic headwinds in important countries are creating difficulties for international luxury tourism, which may mean an emphasis on domestic luxury tourism is necessary. Meanwhile, the ...

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  10. New Cars - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "While automakers might argue that there’s nothing better than that new car smell, consumers need more convincing. With the overwhelming majority of consumers opting to purchase used vehicles as opposed to investing in the current model year, automakers have some soul searching ...

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No. of reports 51 of 2764