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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Cookware - US - June 2019

    "Cookware sales have been slowly declining since 2016, as innovations in small kitchen appliances further hinder sales that are already limited by the high penetration and long life span of products within the category. However, trends in overall personal wellness and the influence of social media ...

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    US $4,163.90 (Excl.Tax)
    Consumer Report
    June 2019
    US
  2. Millennial Online Shopping Habits - US - June 2019

    "Millennials are more digitally native than older generations and consequently, are comfortable making a variety of purchases for various needs and recipients online. Still, many also see value in shopping in stores, depending on the occasion and need. They want to connect with retailers, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  3. Beverage Packaging Trends - US - June 2019

    "In an increasingly crowded drink market, innovations in packaging form, functionality and materials are important to convey product integrity – freshness, quality and sustainability. Yet, packaging falls very low on the list of importance when choosing food and drinks indicating that consumers ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  4. Milk & Non-dairy Milk - Canada - June 2019

    "Dairy milk is consumed by the vast majority of Canadians. Aside from water (including tap water), there is no other drink that Canadians consume more of. That said, people in Canada are drinking less milk from retail than they used to and this is likely the result of multiple factors, including ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
  5. Perceptions of Auto Brands - US - June 2019

    "In order to evolve, automakers will need to find their space as a lifestyle brand and start marketing as such. Regardless of gender, race, income or education level, consumers view their relationship with brands very differently as opposed to how they did years ago. For automakers looking to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  6. The Millennial Beauty Consumer - US - June 2019

    "Millennial women show various levels of engagement, spending a consistent amount of time on their beauty routines and shopping for products. Older Millennials over index for interest in clean beauty products, while Younger Millennials follow a similar pattern compared to Gen Zs. It is important ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  7. Quick Service Restaurants - Canada - June 2019

    "The primary focus of this Report will be to better understand usage of quick service restaurants, the drivers and barriers to visits and the opportunities to leverage tactics such as new technology, unique flavours and emerging alternatives to meat. The findings of this Report are based on the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
  8. Digital Video - US - June 2019

    "Streaming and downloading digital videos is the fastest growing medium for video content consumption in the US. Consumers are increasingly cutting cable TV and satellite TV packages for more convenient and affordable streaming services for their video entertainment needs. With more than 200+ ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  9. Food Packaging Trends - US - June 2019

    "Packaging innovation continues to drive product launch activity. Between May 2018-April 2019, a third of food launches carried new packaging claims. While consumers don’t necessarily recognize the impact packaging plays on product choice, the important factors they seek when shopping, such as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  10. The Natural Household Consumer - US - June 2019

    "The household consumer’s motivation for buying natural products is becoming more complex. Traditional product claims around health, sustainability and social justice still drive natural purchases. However, as natural cleaning formulas become more effective, more affordable and more available; and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
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