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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Facial Masks - China - April 2019

    “As a fast-growing market, the facial mask market is facing fierce competition from functional aspects to value-added emotional aspects. Consumers’ upgraded demands for mental relaxation provide an opportunity for brands to invest in a ritualised facial mask routine. Under the influence of the ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2019
    China
  2. Fragrances - China - April 2019

    “With Chinese beauty consumers increasingly shifting to online, it is also becoming crucial for fragrance brands and retailers to expand their digital presence. However, digitalisation doesn’t just mean selling products online or opening social media accounts; in the fragrance category, what’s ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2019
    China
  3. Oral Hygiene - China - March 2019

    “The premiumisation trend continues to influence the oral hygiene market with consumers’ awareness of oral health in terms of both product usage and knowledge accumulation sides. Electric oral care products not only bring more advanced functional results, but also an association with better life ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  4. Haircare - China - February 2019

    "The haircare category in China, though becoming more saturated in terms of penetration, has maintained steady growth in recent years, mainly driven by strong new product launch activities that keep consumers engaged and drive trading up. While consumers’ top hair concerns and needs remain ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2019
    China
  5. Hair Colourants and Styling Products - China - February 2019

    “While international brands still dominate, local brands have started to emerge and gain attention through online platforms. Consumers’ demand for safety and health has given rise to competition based on education around natural ingredients. Temporary hair beauty products should leverage trends in ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2019
    China
  6. Soap, Bath and Shower Products - China - December 2018

    “Unisex shower gel still dominates the market and men are at the early stage to use male-specialised shower products. Further competition lies in fragrance and value-added functions such as sensory experience. Offline channels, especially beauty vertical channels should be invested in.”
    – Vicky ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2018
    China
  7. Suncare and Pollution Protection Products - China - October 2018

    “Higher usage frequency is driving the sunscreen market to grow after the category is widely penetrated, thanks to its association with anti-aging that has encouraged a third of respondents to use it all year round to fight against aging skin. The prevention mindset can also be enhanced in the ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2018
    China
  8. Baby Personal Care - China - September 2018

    “The increasing baby population and more frequent usage will fuel the market growth. However, lack of consumer education and brand differentiation leads to consumer confusion. Babies’ feelings and skin issues matter most to parents, and proving safety is always the priority for brands.”
    – Vicky ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2018
    China
  9. Men’s Beauty and Grooming Routines - China - September 2018

    "The men’s facial skincare market achieved stable year-on-year value growth as the importance of appearance maintenance is widely acknowledged among men. But given men’s overall low usage frequency and simple routines, brands need to make more efforts to help men establish regular skincare ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2018
    China
  10. Women's Beauty and Grooming Routines - China - August 2018

    “Chinese women are increasingly willing to invest in facial skincare, leading them to switch to higher-priced brands and adopt more steps into their routines, especially previously niche categories. The next steps could be expanding more segmented skincare products depending on the season, skin ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
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