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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Air Care - UK - September 2019

    “The air care market is facing a paradigm shift away from being a functional category, and towards one more closely aligned with the wellbeing sector. Supporting consumers by being more transparent about products and innovating to cater to emotional desires will help brands achieve a superior ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  2. Consumer Payment Preferences - US - September 2019

    "How we pay for things is a fundamental financial decision that most people make several times a day. Technology has allowed consumers to make payments from most of their devices, yet credit, debit, and cash remain the most popular ways to pay."

    - Chris Shadle, Financial Services Analyst

    This report ...

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    £3,254.83 (Excl.Tax)
    Consumer Report
    September 2019
    US
  3. Car Usage Habits - China - September 2019

    “Current car owners are mainly driving for in-city occasions. Female car owners’ annual mileage is higher than males due to more frequent usage for family responsibilities. As a result, safety functions have become car owners’ priority for future cars. They also have a strong desire for automatic ...

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    £3,302.97 (Excl.Tax)
    Consumer Report
    September 2019
    China
  4. Hábitos de Consumo de Bebidas Alcoólicas - Consumo em Casa e no Foodservice - Brasil - Setembro 2019

    “Diante de um cenário em que os consumidores, preocupados com a situação financeira e com a saúde, demonstram tendências na diminuição de consumo de bebidas alcoólicas, a categoria precisa oferecer produtos mais competitivos, seja focando em preços e promoções ou entregando produtos de valor ...

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    £2,958.60 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  5. Bathrooms and Bathroom Accessories - UK - September 2019

    “People’s priorities for bathrooms focus on updating tired and worn-out bathrooms and making their homes more enjoyable places to live. They want to inject personality and interest into their décor. This encourages them to visit inspiring showrooms and browse for ideas online. Many see a new ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  6. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to be used for a ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  7. News Media - Canada - September 2019

    "News media is able to provide both important information as well as constant entertainment value – which is why nearly all Canadians consume its content. Yet the industry faces challenges after the internet disrupted its traditional revenue models. The result is a situation where news content ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    Canada
  8. Marketing to Gen Z - Canada - September 2019

    "Like any other generation, Gen Z are a product of their times. However, unlike before, the pace of change has never been faster, influencing the mindset and core values of Gen Z to a degree which has never been seen before. Societal and cultural nuances have influenced Gen Z in such a way that ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    Canada
  9. Leisure Centres and Swimming Pools - UK - September 2019

    “An increase in facility numbers helped the public leisure centres and swimming pools market return to growth in 2019 but the difficulty of upgrading an ageing venue stock while local authority budgets remain heavily constrained means potential for further expansion is limited at best.”

    – David ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  10. Center of Store - US - September 2019

    "The center of the store encompasses a wide variety of products from indulgence (ice cream, salty snacks and cereals) to extreme convenience (canned soups, frozen meals, pizzas and vegetables), and this dichotomy is calibrating a sales pattern that is stalled. As consumers continue to prioritize ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
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