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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Over-the-Counter Vitamins and Supplements - Ireland - October 2019

    “With Irish consumers showing increasing levels of concern surrounding their health and fitness there are increased opportunities for vitamin and supplement products to grow their market – particularly with an ageing population. Furthermore, there is evidence that consumers would be interested in ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2019
    Ireland
  2. Healthy Lifestyles - Healthy Ageing - Ireland - September 2018

    “The appearance of wrinkles is one of the most common signs of ageing and Irish consumers, particularly women, are turning to anti-wrinkle cream to revitalise their skin. However, as the majority of consumers agree that a lot of anti-ageing products oversell their effectiveness, ‘positive ageing’ ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2018
    Ireland
  3. Sports Nutrition - Ireland - April 2017

    “Recognising the health benefits of regular physical activity, Irish consumers are exercising two to three times a week. This points to a strong market for sports nutrition brands to target and focusing on how their products aid rapid recovery between frequent exercise will pique active Irish ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    April 2017
    Ireland
  4. Children’s Eating Habits - Ireland - February 2017

    “Parents consider regular exercise as the most important step to improving children’s health and diet. This reflects the increasingly sedentary lifestyles of children and with technology a significant contributor to this, utilising bloggers, vloggers and YouTube channels, for example, can help ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    February 2017
    Ireland
  5. Healthy Eating - Ireland - December 2016

    “In today’s market, most consumers aim to achieve a balanced diet – a middle ground where some unhealthy foods have a place. However, this has led to a decline in light or diet foods with a harsh attack witnessed on sugar in recent years. Meanwhile there is strong demand for highly nutritious ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2016
    Ireland
  6. Exercise and Fitness - Ireland - September 2016

    “As the health trend in Ireland continues to accelerate we find this is making consumers more active in an effort to stay fit and healthy. However, the marketplace for gyms and fitness centres is changing as a result of the cost-cutting consumer mindset – leading to the expansion of ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2016
    Ireland
  7. Free From Foods and Allergies - Ireland - September 2014

    “While only a small number of Irish consumers officially suffer from allergies or intolerances in 2014, the level of sales of free-from food is undoubtedly improving, with a greater level of media attention on the likes of free-from diets and a greater availability of products helping to drive ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2014
    Ireland
  8. Milk and Cream - Ireland - April 2014

        “Usage and sales of milk and cream remained strong in Ireland during 2013 and are expected to do so in 2014. Moving forward into 2015, with the removal of the EU milk quotas and increasing demand for Irish dairy products overseas, we could see milk prices become more volatile and consumer ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    April 2014
    Ireland
  9. Spectator Sports - Ireland - November 2013

    “With tickets for spectator sports perceived to be overpriced, Irish consumers appear to be opting to watch live sports on TV instead of attending the event. Going forward, internet-enabled smart TVs will increase the threat to in-stadium attendance as they will facilitate live streaming of sports ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2013
    Ireland
  10. Milk and Cream - Ireland - November 2013

    “Liquid milk remains a staple in Irish diets with the market forecast to achieve steady growth in the years ahead until 2018. In order to help drive growth further within the market and to keep consumers engaged with milk and cream, packaging, flavour and functional innovations should be explored.”

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2013
    Ireland
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