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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 31
  1. Outdoor Activities - Ireland - July 2019

    • Consumer Report
    • July 2019
    • Ireland

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier ...

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  2. The Night In - Ireland - April 2019

    • Consumer Report
    • April 2019
    • Ireland

    “Watching TV – both live and streamed are key night-in activities among Irish consumers in 2019, and with consumers seeking to cut back on out-of-home leisure spending, this might see increased usage of TV, gaming and other in-home activities moving forward.”
    – Brian O’Connor, ...

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  3. Streaming Media - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “The value of the media streaming market continues to grow in Ireland, as consumers increasingly prefer to access content via streaming services compared to traditional means. Some consumers, however, would be willing to accept advertising on paid streaming services in return ...

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  4. Events Tourism - Ireland - July 2018

    • Consumer Report
    • July 2018
    • Ireland

    “The events market in Ireland has experienced significant growth in recent years which is projected to continue but with safety concerns and secondary ticketing sites driving up ticket prices, event organisers are under more pressure to deliver on the ‘experience’ factor.”
    – ...

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  5. Beer & Cider - Ireland - June 2018

    • Consumer Report
    • June 2018
    • Ireland

    “2017 saw the value sales of beer and cider increase on the back of improving consumer confidence in RoI. Moving forward into 2018 and beyond, premiumisation continues to drive the market, with craft being the key contributor.”
    – Brian O’Connor, Senior Consumer Analyst

    This ...

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  6. Healthy Lifestyles (Sugar & smoking focus) - Ireland - September 2017

    • Consumer Report
    • October 2017
    • Ireland

    “Almost half of Irish consumers believe they are healthier than they were a year ago, indicating the trend towards healthier lifestyles across Ireland. However, obesity rates remain high and physical activity is low among Irish consumers. This reflects that healthy habits are ...

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  7. Sports Nutrition - Ireland - April 2017

    • Consumer Report
    • April 2017
    • Ireland

    “Recognising the health benefits of regular physical activity, Irish consumers are exercising two to three times a week. This points to a strong market for sports nutrition brands to target and focusing on how their products aid rapid recovery between frequent exercise will ...

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  8. The Night In - Ireland - January 2017

    • Consumer Report
    • January 2017
    • Ireland
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  9. The Night Out: Entertaining Out-of-Home - Ireland - November 2016

    • Consumer Report
    • November 2016
    • Ireland

    “The majority of Irish consumers think that nights out of the home are getting too expensive.  As such, operators within the night out economy will be increasingly challenged to demonstrate the value that they offer.  Introducing unusual and surprising concepts that can ...

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  10. Exercise and Fitness - Ireland - September 2016

    • Consumer Report
    • September 2016
    • Ireland

    “As the health trend in Ireland continues to accelerate we find this is making consumers more active in an effort to stay fit and healthy. However, the marketplace for gyms and fitness centres is changing as a result of the cost-cutting consumer mindset – leading to the ...

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No. of reports 1 of 31