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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 69
  1. Milk and Milk Alternatives - Ireland - January 2020

    • Consumer Report
    • January 2020
    • Ireland

    “The growing media attention around the impact animal milk has on the environment has seen Irish consumers increasingly switch to milk alternatives. Highlighting the steps that they are taking to reduce their carbon footprint will enable milk producers to demonstrate their ...

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  2. Milk and Cream - Ireland - September 2017

    • Consumer Report
    • September 2017
    • Ireland

    “Milk production and sales have bounced back in 2017 from the turmoil caused by the end of the milk quotas in 2015. While milk usage among Irish consumers remains high, the potential for Brexit to interrupt milk processing on both sides of the border remains a threat to the ...

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  3. Online and Mobile Retailing - Ireland - March 2013

    • Consumer Report
    • March 2013
    • Ireland

    “Online and mobile retailing will continue to grow as an industry due to Irish consumers increasingly purchasing goods and services via these mediums to save money. As such, these channels will become ever more crucial to the success of retailers throughout Ireland.”

    - James ...

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  4. Mortgages - Ireland - March 2013

    • Consumer Report
    • March 2013
    • Ireland

    Although the Irish mortgage market has been hit hard by the events of recent years, there are signs that the market is beginning to show some more positive signs of activity – though nothing like the level reached during the economic boom years. This is due primarily to the ...

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  5. Cereals - Ireland - February 2013

    • Consumer Report
    • February 2013
    • Ireland

    “The cereal market in Ireland has gone from strength to strength in the last few years, with its positioning as an easy-to-prepare and nutritious breakfast helping to sustain market growth. However, associations of some cereal types with childhood obesity represent a key ...

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  6. Cheese - Ireland - January 2013

    • Consumer Report
    • January 2013
    • Ireland

    “Cheese is a staple product in Irish households. However, the category is suffering from an unsustainable level of promotional activity, which is being used to boost sales amidst increased prices. Future growth within the category will be dependent on increased usage and ...

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  7. Domestic vs Overseas Tourism - Ireland - January 2013

    • Consumer Report
    • January 2013
    • Ireland

    “The fragile economic environment presents a significant challenge to the tourism industry in Ireland, and as such, companies operating in this sector will need to clearly demonstrate value for money to encourage financially cautious domestic and overseas visitors to spend.”

    – ...

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  8. Savings - Ireland - January 2013

    • Consumer Report
    • January 2013
    • Ireland

    “The cost of living continues to increase, household debt is still quite high and interest remains low; but despite all this, Irish consumers are still making frequent deposits into their savings accounts. Moving forward the value of the savings market will continue to grow as ...

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  9. Alcohol Retailing - Ireland - December 2012

    • Consumer Report
    • December 2012
    • Ireland

    The alcohol retailing industry in Ireland is currently faced with many challenges, such as a fragile economy, the binge drinking culture and its associated health and societal costs. Indeed, the debate surrounding these issues has resulted in a raft of legislative measures to ...

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  10. Marketing to Young Families - Ireland - December 2012

    • Consumer Report
    • December 2012
    • Ireland

    The dynamics of family households within Ireland have changed with a rise in mothers in employment and a trend for smaller families. The increase in mothers working has resulted in changing gender roles, with men becoming more involved within the home. As the dynamics of Irish ...

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No. of reports 1 of 69