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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Grocery Retailing - Ireland - December 2013

    “With the value of own-label grocery products forecast to exceed the value of branded goods from 2015 onwards, manufacturers of branded products will likely begin focusing their efforts on becoming the suppliers of supermarkets’ own-label products to supplement the sales of their core branded ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2013
    Ireland
  2. Current Accounts - Ireland - December 2013

    “The current account market, in particular that of RoI, suffers from a lack of competition, with Irish consumers recognising this. Reluctance to switch current account providers may have more to do with the inconvenience of the process rather than brand loyalty. Moving forward, new legislation to ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2013
    Ireland
  3. Coffee - Ireland - December 2013

    “Coffee’s appeal as part of a morning routine, as a ‘pick–me-up’ or as a treat amongst Irish consumers, is likely to see the category continue to perform well in the coming years. In order to drive growth within the market, brands should look to engage in NPD (New Product Development) and extend ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2013
    Ireland
  4. Spectator Sports - Ireland - November 2013

    “With tickets for spectator sports perceived to be overpriced, Irish consumers appear to be opting to watch live sports on TV instead of attending the event. Going forward, internet-enabled smart TVs will increase the threat to in-stadium attendance as they will facilitate live streaming of sports ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2013
    Ireland
  5. Carbonated Beverages - Ireland - November 2013

    “Moving forward the key challenge faced by the carbonated beverages industry will be meeting the expectations of health-conscious consumers, as many still associate carbonates with being unhealthy. Looking forward, it is likely that the market will see a strong level of innovation in the diet ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2013
    Ireland
  6. Milk and Cream - Ireland - November 2013

    “Liquid milk remains a staple in Irish diets with the market forecast to achieve steady growth in the years ahead until 2018. In order to help drive growth further within the market and to keep consumers engaged with milk and cream, packaging, flavour and functional innovations should be explored.”

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2013
    Ireland
  7. Chocolate Confectionery - Ireland - October 2013

    “The recent ban on advertising of foods that are high in fat, salt and sugar during children’s TV programming in RoI will negatively impact how the producers of chocolate confectionery promote to the key children’s market. As such, chocolate companies need to consider including healthier ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2013
    Ireland
  8. Short Breaks - Ireland - October 2013

    “With the situation of high oil prices and low wage growth likely to continue and result in higher prices, companies operating in this sector will need to consider how they provide value for money and communicate this effectively through the appropriate channels to increase the number of domestic ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2013
    Ireland
  9. Ready Meals - Ireland - October 2013

    “The ready meal market is expected to experience steady growth in the years ahead until 2018, boosted mainly by its convenience status amongst time-scarce consumers. In order to drive the category forward, brands should look to enhance the nutritional credentials of meals and adopt a more ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2013
    Ireland
  10. Soup - Ireland - September 2013

    “The RoI soup market experienced a decline in sales since 2008, with 2012 marking the first year of recovery. The NI market proved to be less volatile with year-on-year sales mainly increasing. Both markets are forecast growth until 2018; however, innovations in health, flavour and convenience are ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2013
    Ireland
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