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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 35
  1. Sponsorship - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    "While the overall sponsorship spend in Ireland is only around a tenth of the amount spent on conventional advertising, it is nonetheless an established, resilient and growing sector with promising prospects for the years ahead. It has weathered the difficult years of the ...

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  2. Brand Loyalty in Food - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    “When looking at the Irish market as a whole, consumers show a slightly stronger preference towards brands when it comes to indulgence items such as chocolate, spreads and alcohol. With staple foods (eg fruit and vegetables) however, consumers appear to have no preference or ...

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  3. Grocery Retailing – Multiples vs Discounters - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    “The grocery retailing sector in Ireland continues to be driven by price as supermarkets compete to offer the best value to drive footfall and market share. However, the deep discounting over the last 18-24 months has dictated grocery retailing to the point where supermarkets ...

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  4. Ready Meals - Ireland - November 2015

    • Consumer Report
    • November 2015
    • Ireland

    “Times are tough for the ready meals market in Ireland, with consumers still fearful from the 2013 horsemeat scandal, coupled with the growing trend amongst Irish consumers towards scratch cooking.  Going forward, the ready meals market is expected to witness 2.2% growth in 2015”

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  5. Innovations in Soft Drinks - Ireland - November 2015

    • Consumer Report
    • November 2015
    • Ireland

    “The soft drinks industry has seen a period of strong innovation, with low-calorie and sugar trends helping to drive the market. Moving forward, with more pressure being exerted on the industry over the sugar content of some drinks, this will likely see companies doing more to ...

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  6. Domestic vs Overseas Tourism - Ireland - November 2015

    • Consumer Report
    • November 2015
    • Ireland

    “Authenticity and discovery are important to Irish consumers when taking a short break or holiday. As such, promoting the various cuisines that are unique to the different Irish regions, through initiatives such as the upcoming 2016 Year of Food in NI, and providing ...

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  7. Cereal - Ireland - October 2015

    • Consumer Report
    • October 2015
    • Ireland

    “With sugar increasingly coming under scrutiny from health groups, government organisations and consumers themselves, we can expect to see cereal brands moving forward doing more to reduce their sugar usage – with a key challenge being to assure consumers that less sugar does ...

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  8. Clothing Retailing - Ireland - October 2015

    • Consumer Report
    • October 2015
    • Ireland

    “Despite the Irish economy witnessing high levels of consumer confidence in 2015, value-for-money retailers remain the most popular stores in Ireland. As the trend of fast fashion consumption continues to accelerate, we will likely see more Irish consumers opting for value ...

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  9. Attitudes to Advertising - Ireland - October 2015

    • Consumer Report
    • October 2015
    • Ireland

    “With a high level of consumers taking steps to avoid promotional content, advertisers could look to strike a new deal with consumers. Offering incentives to view advertising could encourage them to re-engage with online advertising.”

    – James Wilson, Research Analyst

    This report ...

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  10. Camping and Caravanning - Ireland - September 2015

    • Consumer Report
    • September 2015
    • Ireland

    Ireland experienced an unseasonable and heavy rainfall-filled summer in 2015, which is likely to have had a detrimental effect on the number of Irish consumers camping or caravanning. Given that camping is a more weather-sensitive activity than other holiday types, poor weather ...

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No. of reports 1 of 35