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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 35
  1. Domestic vs. Overseas Tourism - Ireland - December 2017

    • Consumer Report
    • December 2017
    • Ireland

    “Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly ...

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  2. Pets - Ireland - December 2017

    • Consumer Report
    • December 2017
    • Ireland

    “Increasing humanisation of pets is seeing Irish owners willing to splash out more on their pets, with year-on-year growth of pet food spending. Three quarters of pet owners see their pets as members of their family, and as such are willing to spend more to cater to their needs.”

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  3. Supermarket Retailing - Ireland - December 2017

    • Consumer Report
    • December 2017
    • Ireland

    “Although supermarkets continue to dominate the market, their share of grocery sales has been steadily declining in recent years. The rise of discounters, coupled with the premium ‘facelift’ forecourt and convenience stores have witnessed, means that supermarkets are under ...

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  4. Artisan Food – Attitudes to Provenance - Ireland - November 2017

    • Consumer Report
    • November 2017
    • Ireland

    “Provenance remains important for Irish consumers when it comes to food.  Indeed, ‘Made in’, ‘Made by’ and ‘Made since’ all matter to consumers as they tell the story behind the product.  In short, provenance signals all the things that consumers care about – quality, animal ...

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  5. Savings & Retirement Planning - Ireland - November 2017

    • Consumer Report
    • November 2017
    • Ireland

    “With precautionary saving being the leading motivation behind both NI and RoI consumers' saving activity, it is evident that Irish consumers are conscious of the need to prepare for the future. Despite this, there is a clear deficit between awareness of the need to prepare and ...

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  6. Soft Drinks - Ireland - November 2017

    • Consumer Report
    • November 2017
    • Ireland

    “Sugar content continues to be the dominant theme in the soft drinks market, with the April 2018 introduction of the sugar tax/ levy likely to disrupt consumer drinking habits somewhat.  Moving forward we are likely to see an increased shift to diet/ low-sugar variants.”

    – Brian O’

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  7. Ice Cream & Desserts - Ireland - October 2017

    • Consumer Report
    • October 2017
    • Ireland

    “In 2018, the Irish ice cream and dessert market is forecast for further growth, despite the growing national obesity concern and a general healthy living trend witnessed in recent years. Although many accept this category as a sweet treat for indulging, innovation lies in ...

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  8. Brexit - One Year Later - Ireland - October 2017

    • Consumer Report
    • October 2017
    • Ireland

    “The depreciation of Sterling since the UK’s vote to leave the EU provides significant growth opportunities for the NI tourism sector post-Brexit.  Operators could therefore look to invest in growing their capacity and developing their offering to attract more visitors from RoI ...

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  9. Current Accounts & Brand Loyalty - Ireland - October 2017

    • Consumer Report
    • October 2017
    • Ireland

    “Despite the centrality of a current account to a consumer's financial life, it is not a product that provokes strong feelings or opinions. Rather, there is a distinct sense of apathy and inertia. Consumers don't feel any particular bond or connection with their provider, nor ...

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  10. Healthy Lifestyles (Sugar & smoking focus) - Ireland - September 2017

    • Consumer Report
    • October 2017
    • Ireland

    “Almost half of Irish consumers believe they are healthier than they were a year ago, indicating the trend towards healthier lifestyles across Ireland. However, obesity rates remain high and physical activity is low among Irish consumers. This reflects that healthy habits are ...

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No. of reports 1 of 35