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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 34
  1. Attitudes Towards Home Delivery and Takeaway - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “The takeaway market in Ireland is performing well in 2019, thanks to third-party delivery apps streamlining the ordering process and widening scope for outlets that do not traditionally offer delivery service. Looking ahead, rising health concerns create challenges and ...

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  2. Hotels and Resorts - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “Sustainability remains high on the agenda. Irish consumers think hotels need to do more to reduce waste and should be rated on their environmental friendliness. Partnering with tourist authorities to introduce a sustainability rating system will enable hotel operators to ...

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  3. Sports and Energy Drinks - Examining the Differences - Ireland - November 2019

    • Consumer Report
    • November 2019
    • Ireland

    “Irish appetites for sports and energy drinks have not waned post-sugar levy and moving forward they are showing an appetite for sports and energy drinks that offer mental stimulation, as well as physical – as well as continued desire for drinks made with natural ingredients.”
    – ...

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  4. Supermarket Retailing - Brand vs. Own-brand - Ireland - November 2019

    • Consumer Report
    • November 2019
    • Ireland

    “Own-label goods continue to perform well. Irish consumers consider own-label products to be just as good as branded items and they are increasingly turning to them when buying everyday items. Brands will need to demonstrate their value and tell their unique story to gain ...

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  5. Prepared Meals - Ireland - November 2019

    • Consumer Report
    • November 2019
    • Ireland

    “Irish consumers see themselves as living increasingly busy lives - and though they have a fondness for scratch cooking, many are struggling to find the time. Brands can deliver a helping hand by positioning convenient meal time solutions that deliver on taste and speed without ...

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  6. Over-the-Counter Vitamins and Supplements - Ireland - October 2019

    • Consumer Report
    • October 2019
    • Ireland

    “With Irish consumers showing increasing levels of concern surrounding their health and fitness there are increased opportunities for vitamin and supplement products to grow their market – particularly with an ageing population. Furthermore, there is evidence that consumers ...

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  7. Events Tourism - Ireland - October 2019

    • Consumer Report
    • October 2019
    • Ireland

    “Event organisers are increasingly banning plastic at concerts and festivals in response to consumers’ environmental concerns. There are also opportunities for promoters to partner with local start-ups to repurpose plastic waste into clothing merchandise for example. Event ...

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  8. Evening Meal Preferences - Ireland - October 2019

    • Consumer Report
    • October 2019
    • Ireland

    “Cooking from scratch remains a weekly, if not daily task, among Irish consumers despite the increasing investment into new product development of prepared foods. While it is becoming more commonplace to skip breakfast and reduce the time spent during lunchtime, the evening ...

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  9. Household Appliances - Ireland - September 2019

    • Consumer Report
    • September 2019
    • Ireland

    “Sales of domestic appliances have increased between 2014 and 2019 as consumer confidence in NI and RoI continued to improve in the aftermath of the economic downturn. Moving forward consumers are shown to be more concerned with the environment, and likely will see their ...

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  10. Brexit: Future Hopes and Fears - Ireland - September 2019

    • Consumer Report
    • September 2019
    • Ireland

    “Provenance will continue to play well post-Brexit and Irish consumers will increasingly favour food and drink products sourced locally. Highlighting where food and drink products are originating from and how much of the purchase price local manufacturers receive will resonate ...

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No. of reports 1 of 34