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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. New Cars - US - September 2019

    "While automakers might argue that there’s nothing better than that new car smell, consumers need more convincing. With the overwhelming majority of consumers opting to purchase used vehicles as opposed to investing in the current model year, automakers have some soul searching to do. Consumers ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  2. Car Purchasing Process - US - July 2019

    "Vehicle sales are slowing; average vehicle prices are increasing and consumers showing reticence toward the car purchasing process. Consumers need more than aggressive pricing and TV commercials to entice them into purchasing their next vehicle. Consumers currently view the car purchasing process ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  3. Perceptions of Auto Brands - US - June 2019

    "In order to evolve, automakers will need to find their space as a lifestyle brand and start marketing as such. Regardless of gender, race, income or education level, consumers view their relationship with brands very differently as opposed to how they did years ago. For automakers looking to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  4. Automotive Innovations - US - May 2019

    "Whether consumers are ready or not, driverless cars are the future of the automotive industry. But given consumer reticence to adopt new automotive technology, OEMs and marketers will need to concentrate on long-term strategies, as opposed to short-term campaigns. Automakers need to educate ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
  5. Car Sharing, Ride Sharing, and Alternative Transportation - US - March 2019

    "Advances in technology have disrupted traditional transportation options such as public transportation, taxis, and even how consumers use their personal vehicles. Consumers can now easily hail a ride or book a car for the day using an app. This Report will examine consumers’ attitudes and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  6. Hybrid and Electric Cars - US - February 2019

    "Financial and environmental considerations are top concerns for Americans buying new cars. AEVs (alternative energy vehicles) have been heavily promoted by auto manufacturers and governments as a positive solution. Despite these efforts, hybrid and electric cars remain a niche market and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    US
  7. Auto Service, Maintenance and Repair - US - January 2019

    "The automotive service and repair landscape is extremely competitive and fragmented. There are a variety of firms including quick lube chains, full-service dealership centers, local independent repair garages, and others competing over consumer spending. In order to be successful in the auto ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2019
    US
  8. Family Car Buying - US - December 2018

    "The family car market in the US is a sizeable one, as nearly four in ten car shoppers have a child under 18 in the household or are expecting a child. While large, family car buyers are also diverse, ranging from single-parent single-child homes to multigenerational households with multiple ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  9. Luxury Cars - US - November 2018

    "The luxury car market is expected to account for slightly over 14% of the total vehicle market for 2018, growing from 13.4% in 2013. With a growing economy, high consumer confidence, and improving wages, more and more consumers are able to splurge on a luxury vehicle. Brands will need to compete ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2018
    US
  10. New Cars - US - September 2018

    "New vehicle sales are stagnant in terms of growth and the market has shifted toward more profitable crossovers and SUVs. Brands have introduced more and more models into the category to take advantage of shifting consumer needs and preferences. While the new vehicle market has shifted toward a ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
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