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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Black Consumers and Shopping the Perimeter of the Store - US - November 2019

    "Black perimeter-of-store shoppers are segmented into consumers who enjoy the convenience of prepared food and other innovation along the edges and those who simply want the best quality meal ingredients that are integral to their recipes. Price is a consideration for all, but food quality is just ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be shoppers’ generally ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  3. Bacon and Lunchmeat - US - October 2019

    "The bacon and lunch meat category continues to experience slow and modest 0.5% annual growth, reaching $19.8 billion in 2019. Bacon and lunch meat remain a household staple, although consumption is lower among small households, especially among women without children, seniors, and consumers aged ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  4. On-premise Alcohol Trends - US - October 2019

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. Bars and restaurants ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  5. Restaurant Decision Making Process - US - October 2019

    "Mintel forecasts moderate growth in the restaurant industry, buoyed by a positive macroeconomic landscape that allows consumers to spend more on AFH (away from home) dining. However, on-premise dining is challenged by the abundance of prepared food choices, including food from retailers, food ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  6. Cheese - US - October 2019

    "The mature cheese market continues to manage modest sales growth. Cheese benefits from a generally healthy reputation, and for the category’s most ardent users, it manages to merge those healthy notes with a degree of indulgence. Reflecting that notion, the growth that is most pronounced is found ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  7. Cooking in America - US - October 2019

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking space. However, this ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  8. Milk and Non-Dairy Milk - US - October 2019

    "Milk sales are composed of two opposing, connected markets: the struggling, but sizable dairy milk market and the growing non-dairy milk market. While traditional dairy milks are still considered a household staple by most consumers, sales are declining due to rapid innovations in the non-dairy ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  9. Hot and Cold Cereal - US - September 2019

    "The hot and cold cereal category continues to experience consistent declines, hitting a five-year sales low of $10.3 billion in 2019 following a modest 1% decrease from 2018. The cold segment dominates cereal sales, and its performance largely influences category success or lack thereof, to no ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  10. Perimeter of the Store - US - September 2019

    "The perimeter of the store continues to grow but faces increasing competition, not only from restaurants and food delivery services but also from a revitalized frozen food aisle. A key to continued growth for perimeter is winning over younger adults, who are more likely to be drawn to other, more ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
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