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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Children and Health - US - November 2019

    "Illness is prevalent among children, as 76% of children younger than 12 have been sick in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) children’s health products ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Health Insurance - US - October 2019

    "The vast majority of American consumers have health insurance, but trust in the overall industry is fairly low. Consumers are not given a diverse number of choices, mainly due to the fact that most have health insurance through their employer. A push for transparency is affecting this industry, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  3. Vitamins and Minerals - US - September 2019

    "The vitamins and minerals market remains steady, with the majority of adults currently taking at least one vitamin or mineral. While younger consumers are driving demand for innovation and personalization, traditional formats and formulations continue to be important to overall market strength. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  4. Sporting Goods Retail - US - August 2019

    "People are buying sporting goods. They’re also prioritizing their health to a greater degree, which means more exercising and participation in sports and fitness; this should fuel demand for sporting goods in the future. However, more often than not, people are buying sporting goods at places ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  5. Digestive Health - US - August 2019

    "The digestive health market has exceeded expectations, with US retail sales estimated to reach more than $5.1 billion in 2019. Previously, the category was supported by Rx-to-OTC conversions in the antacid segment, boosting sales dramatically in 2015. Since then, growth had stabilized and was ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  6. Approach to Health Management - US - August 2019

    "Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing through product ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  7. The Natural/Organic Food Shopper - US - July 2019

    "While the majority of consumers shop for a combination of mainstream and natural/organic foods and beverages, the segment that exclusively seeks natural and organic remains very small. Interest in organic products continues to resonate with certain demographics, specifically younger adults and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  8. OTC Pain Management - US - July 2019

    "The OTC pain management market exceeded $6.5 billion in 2018. Historically, the category depends on the success of internal analgesics, yet the external segment continues to offer booming potential, maintaining impressive year-over-year growth. Demand for OTC pain relievers will continue as ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  9. Free-from Foods - US - June 2019

    "The free-from foods market is growing, and with 62% of consumers avoiding at least one ingredient, it is unlikely to slow in the near future. However, the market faces a number of challenges, such as differing priorities for avoiding ingredients, skepticism over the trustworthiness of the claims, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  10. Plant-based Proteins - US - May 2019

    "The plant-based proteins market is growing with no signs of slowing. The challenge moving forward will be for brands to find ways to please consumers with vastly different dietary and taste preferences. The majority of consumers report no specific dietary restrictions and are most focused on ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
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