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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Black Consumers and Shopping the Perimeter of the Store - US - November 2019

    "Black perimeter-of-store shoppers are segmented into consumers who enjoy the convenience of prepared food and other innovation along the edges and those who simply want the best quality meal ingredients that are integral to their recipes. Price is a consideration for all, but food quality is just ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be shoppers’ generally ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  3. Attitudes toward Digital Trends and Fintech - US - October 2019

    "Consumers may seem to have wholly embraced a digital future, but they are not yet ready to cede full control of their financial lives to technology. While more people than ever are using biometric login credentials and mobile wallets, far more believe in-person interactions will always be ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2019
    US
  4. On-premise Alcohol Trends - US - October 2019

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. Bars and restaurants ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  5. Bacon and Lunchmeat - US - October 2019

    "The bacon and lunch meat category continues to experience slow and modest 0.5% annual growth, reaching $19.8 billion in 2019. Bacon and lunch meat remain a household staple, although consumption is lower among small households, especially among women without children, seniors, and consumers aged ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  6. Lifestyles of Multicultural Young Adults - US - October 2019

    "Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure and independent, to be ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  7. Beauty Devices - US - October 2019

    "Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skincare devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair. Skincare devices continue to grow as ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  8. Restaurant Decision Making Process - US - October 2019

    "Mintel forecasts moderate growth in the restaurant industry, buoyed by a positive macroeconomic landscape that allows consumers to spend more on AFH (away from home) dining. However, on-premise dining is challenged by the abundance of prepared food choices, including food from retailers, food ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  9. Cheese - US - October 2019

    "The mature cheese market continues to manage modest sales growth. Cheese benefits from a generally healthy reputation, and for the category’s most ardent users, it manages to merge those healthy notes with a degree of indulgence. Reflecting that notion, the growth that is most pronounced is found ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  10. Household Surface Cleaners - US - October 2019

    "The household surface cleaning category needs an infusion of step-changing innovation to overcome its communized status and drive growth. In the short term, changes enabling more convenient and sustainable online shopping, natural ingredients and even probiotic cleaners that achieve bacterial ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
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