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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Digital Marketing in the Automotive Industry - China - December 2015

    “Digital marketing plays a very important role in the auto industry since online media channels are more effective in grabbing consumers’ attention. In order to stand out, auto brands and marketers can be more creative or interactive by developing activities which can fit into people’s busy ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    December 2015
    China
  2. Car Purchasing Process - China - October 2015

    “Even though the car market in China is experiencing a slowdown of market growth, there are still many reasons (eg government support, people’s aspirations towards better lives and the purchasing power from low tier cities) for both manufacturers and consumers to believe that it will finally shrug ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2015
    China
  3. Car Usage Habits - China - April 2015

    “With fierce competition in the market, car marketers not only need to create more appealing stories and use them to impress consumers, but also need to make their marketing approaches less intrusive and more interactive. There is also a new and untapped opportunity for brands to catch consumer ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    April 2015
    China
  4. Car Model Preferences - China - March 2015

    “The new passenger car market in China has experienced a significant leap in the past few years. As a consequence, the market has become more sophisticated and complex than ever. Consumers are also becoming more diversified in their needs for cars. This requires businesses to adopt different ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    March 2015
    China